AMF: Sports Equipment, 1970s

Year Published: 1970s

Creator: AMF Sports D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - AMF presents: 0:01 Some classic thoughts on recreation. 0:03 John Locke: 0:06 "He that will make good use of his life, 0:07 must allow a large part of it for recreation." 0:10 William Shakespeare: 0:16 "If sweet recreation be bogged, 0:18 what ensues, but moody and dull melancholy." 0:21 Miguel de Cervantes: 0:24 "A bow cannot always remain bent, 0:25 nor can human nature exist 0:28 without recreation." 0:30 (motorcycle revving) 0:32 AMF thinks these thoughts are truer than ever today. 0:35 And we'd add this one: 0:38 Don't just sit around on your leisure time. 0:40 Participate, 0:42 recreate, 0:43 let your other half live! 0:44 AMF. 0:46 We make Harley-Davidson Motorcycles, 0:47 Voit balls, 0:51 Hatteras Yachts, 0:52 Head tennis Rackets, Skis, and Sportswear. 0:53 We make weekends. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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