Americans at Work

Year Published: 1959

Complete Record:

AMERICANS AT WORK. (1959–60; sound; approx 104 films, 15 min ea; b&w; 16mm) Sponsor: public relations dept., American Federation of Labor–Congress of industrial organizations. Production Co.: norwood Studios. Resources: Copyright not registered; roscoe Born, “AFL-Cio Slates tV Campaign to improve public View of unions,” WSJ, July 29, 1958, 15; “Films for Labor,” Bus Scrn 20, no. 5 (1959): 28–29; Gerald pomper, “the public relations of organized Labor,” Public Opinion Quarterly 23 (Winter 1959–60): 487. Holdings: AAFF, LC.

Series produced by the labor federation to introduce Americans to the industries represented by the AFL-CIO unions. Titles include Telephone Linemen, Bookbinders, and Subway Workers. Gerald Pomper wrote, “There is no overt advertising for the labor movement. Instead, the public is presented the image of clever, skillful, and prosperous workers who ‘keep the wheels of American industry rolling.’” note: Produced for television broadcast and for 16mm distri- bution to civic, community, and labor groups, Americans at Work was the AFL-CIO’s response to the National Association of Manufacturers’ Industry on Parade (entry 203) and to an ongo- ing Senate investigation of labor union corruption. The films were carried by more than 200 television stations.

No holdings listed.

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