American Dental Association, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: American Dental Association D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer A Smile for Life College Days presented 0:01 by the American Dental Association. 0:03 Narrator Sometimes at football practice in college, 0:06 I thought about things. 0:08 Like the face guard on my helmet. 0:10 Had a Doctor Brandt described it, 0:13 protection of my smile for life. 0:15 One day thinking of that, 0:18 I knew I'd better tell the coach something. 0:21 "I wanted to see my dentist." 0:23 "You got a toothache?", he asked. 0:25 "No, not a toothache." 0:27 "Then why the dentist?" 0:29 I told him I felt something was wrong around my mouth. 0:31 That anything wrong there should be checked by my dentist. 0:35 So before you know it, 0:38 I was in Doctor Brandt's office being x-rayed. 0:39 What the doctor suspected, 0:43 the x-ray proved my jaw bone had a hairline fracture. 0:44 "When did it happen?" 0:49 "I didn't know. 0:51 I'd felt something funny for about a week." 0:52 "A week?" 0:56 Of all people, I should have realized 0:57 that any mouth trouble could be a symptom 0:59 of something serious that you should see 1:01 the dentist right away. 1:03 Not wait a week, or for a six month checkup. 1:05 "A dentist is concerned with plenty 1:08 more than cavities," he said. 1:10 "Everything from fractures to oral cancer." 1:12 He took me over to the hospital 1:16 where he and another doctor fixed my jaw. 1:17 Wiring it up in a system 1:20 that made the T-formation looks simple. 1:22 They told me I was lucky I hadn't aggravated the fracture, 1:25 letting it go uncared for. 1:28 As we left the hospital, 1:31 I figured I was lucky to have a Doctor Brandt around 1:33 and I smiled as best I could. 1:37

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