American Cancer Society, 1970s

Year Published: 1970s

Creator: American Cancer Society D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well? 0:01 - Books, every few days I have to 0:04 tell a man or a woman something I don't want to. 0:06 I've been practicing medicine for 29 years 0:11 and I still don't know how to do it well. 0:14 - Why don't you just say it flat out? 0:17 - Alright. 0:21 You have a cancer! 0:23 Advanced. 0:25 (Books sighs) 0:26 - Long before that picture was made, 0:29 I did the same scene in real life. 0:31 12 years ago. 0:34 Cost me a piece of lung. 0:38 We've made real progress with cancer since then. 0:41 And we're close to making more. 0:44 But it costs money. 0:45 The American Cancer Society is asking you for help again. 0:47 You're pretty lucky. Could be the other way around. 0:52

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