Allied Chemical: SOURCE, the creating fiber, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Allied Chemical D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator The dawning of the age of endless light. 0:06 It's a years from now concept in decorating 0:09 and it happens only with carpets of Source. 0:13 Source, the unique manmade fiber 0:16 that captures every flicker of light. 0:19 Now, a room is based not just on furniture or color 0:22 but on pure light. 0:26 Source. 0:28 Opulent silk like carpeting, 0:30 constructed literally to grab up light 0:32 and throw it back. 0:34 Taking a room where it's never been in decorating. 0:36 Endless light. 0:39 With Source you can make midnight 0:41 or dawn 0:44 or high noon. 0:48 - Source, the creating fiber. 0:50
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:32:30