Aetna Insurance, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Aetna D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator These are high school students, 0:01 and like kids everywhere, 0:03 learning to drive is a big thing. 0:04 But every year, thousands of young people 0:06 are killed on the road. 0:08 Lots of them, simply, because they weren't taught 0:09 the right way to drive. 0:11 Rich Brown, 0:12 an Aetna Life and Casualty Driver Education Representative, 0:13 is doing something about it. 0:16 - I'm one of the Aetna people 0:17 who work with schools and teachers. 0:19 We help them turn out better drivers 0:21 by showing them how to use 0:22 these Aetna driver-trainer simulators 0:24 and other training materials. 0:25 Across the country, Aetna is now helping 0:27 train 2 million young drivers a year. 0:29 Sure, reducing accidents makes good business sense to Aetna, 0:32 but we're saving lives while we're doing it. 0:36 And that makes me feel pretty good. 0:39 (phone ringing) 0:40 - Good morning, Customer Relations Department. 0:42 Purity Pole speaking. 0:45 Narrator Nothing's perfect. 0:46 Sometimes there's a slip. 0:47 So Aetna Life and Casualty 0:48 has a Customer Relations Department and a Purity Pole 0:49 to look out for our life insurance policy holders. 0:53 - Usually our local people take care of the problems, 0:56 but I'm part of the service organization that backs them up. 0:59 From time to time, 1:03 I get a call from someone who didn't get a benefit check. 1:04 It could be lost in the mail or any of a dozen other things, 1:07 but I clear it up because I know that check is important. 1:11 You see Aetna's real business is keeping its promises. 1:14 And I think that's what it's all about. 1:18 Narrator What happens when the town's major bank 1:20 catches fire? 1:22 Don Liebert, an independent agent in Nanuet, New York, 1:23 can tell you. 1:26 - I was down here with the fireman, 1:27 helping them carry out important records. 1:29 And I let them use my office so they could keep them safe. 1:32 Aetna had an adjuster here before the fireman left, 1:35 and I can tell you the way they followed through 1:38 gave our town a new bank and me a happy client. 1:41 That's what makes Aetna such a great partner. 1:45 When I promise people service, I know they'll get it, 1:47 all the way. 1:50 - Don Liebert, Purity Pole, Rich Brown. 1:51 Three of the thousands of professionals 1:54 who make sure you get action with Aetna. 1:56