Advertising: information, persuasion or deception.

Duration: 475

Year Published: 1973

Creator: Altschul Group Corporation

Format: 16mm

Sound: sound

Copyright: Registered 1May73 · MP24374 (Jul-Dec 1973) Copyright holder: Gilbert Altschul Productions, Inc

Description: A: Access CP: Composite Positive AC: Acetate B: 800' 16/8/9.5mm 16mm Color Sound 475 , Explains that every purchase represents an attempt to satisfy needs and desires on many different levels, from the most practical to the most irrational. Shows how advertisers try to reach consumers on these levels. , Explains that every purchase represents an attempt to satisfy needs and desires on many different levels, from the most practical to the most irrational. Shows how advertisers try to reach consumers on these levels.

Complete Record: Explains that every purchase represents an attempt to satisfy needs and desires on many different levels, from the most practical to the most irrational. Shows how advertisers try to reach consumers on these levels. , Explains that every purchase represents an attempt to satisfy needs and desires on many different levels, from the most practical to the most irrational. Shows how advertisers try to reach consumers on these levels. NOTE: Two (or more) records have been merged together to create this data.