A/V Geeks Lunch 3-25-22

Mhm. Hi everybody. I'm Skip Altsman and welcome to the AV Geeks Lunchtime Streaming Show where we watch old 16 mm films uh mostly from the AV Geeks collection, but we also uh show other things that we've digitized for other archives. And that film came from the Prelinger Archives. And um it's a couple of commercials. Uh probably they might have been shown on television, but there's a pretty good chance they were shown in theaters as well. Um because that's where, you know, you could sell to uh folks. Um but very entertaining. I'm not a Coca-Cola fan. If I had to pick a brand, I would probably say I'm a Dr. Pepper fan. But I love all the stuff associated with Coca-Cola. And there's some amazing books that talk about the history of um Coca-Cola in the United States. One in particular that I read called uh God, Country, and Coca-Cola talks about the socio-economical and downright political stuff that was happening uh involving Coca-Cola. And um and Pepsi. And about the manipulation that took place uh to by the people trying to further the brands especially in third world countries. Um and even in the Soviet Union. Uh so anyways, we're going to watch today uh a series of films that I've either digitized for other people or that have come from the um uh Prelinger Archive. And uh and some stuff from the Adviews Archive uh related to sodas. Uh mostly Coca-Cola, but then there's going to be a break at the end where I get to talk about um some films that I digitized um that are just amazing to me. And it's just because I'm a geek about stuff like this. So, I'm suffering from a cold and I apologize for coughing. Um so, let's get started with uh Refreshment on the Job. And this is uh part of an effort to talk about how um taking a break, you know, if you're going to take a break instead of smoking a cigarette, why don't you go um have a Coca-Cola and get a caffeine boost. Um so, here's Refreshment on the Job. Enjoy. Everywhere people go, they want refreshment. At home, on the road, at the ball game, or wherever. Not only at play, but also at work, on the job. So often, that's where you want the refreshment most and enjoy it most. Especially quality refreshment. Refreshment you can trust. Like you trust the product you make on your job. A quality product made with the best of materials, with experience and care. Here's refreshment you can enjoy quickly and conveniently. And a place to put the bottle when you're through. Yes, sir. Refreshment is on the job. Side by side with the people on the production line. In plants large and small, in factories and mills, in warehouses, drafting rooms, and offices, a bottle of ice-cold Coca-Cola when you're thirsty or a little tired. You know how it is. You just seem to get along better with your work when you're fresh and refreshed through the day. And now, on every kind of job, Coca-Cola is being made available for your enjoyment. A lot of thought went into placing the vending machines in the right spots. Spots as close as possible to you. So, you won't have to walk clear across the plant for a little quick refreshment. Top management was in on it. And the foreman, too. No one knows his shop and what is required to run it right better than the foreman. So, when that big red cooler shows up on your job, you know it isn't being put in that particular spot just by chance. It's the handiest spot, the closest, and most convenient. These big coolers will hold plenty of Coke, too. They are designed and built especially for mills, plants, offices, places like the one you work in, where there are lots of people. They're automatic, of course, and easy to operate. Just drop in a coin and out comes a bottle of Coke. Keeping the coin cooler filled is the job of the route salesman. He makes it his business to see to it that there is always enough on hand in every cooler to meet the demand. And he likes to get first-hand information on whether or not everyone is getting refreshment just right, ice cold. And this fellow is plenty particular on that subject. He'll settle for nothing less than the well, call it the ice cold zone, Which for the record is between 33° and 38°. Every step he follows in loading and servicing the coolers is made with one aim. And that is to make sure you get ice cold refreshment when you want it, the way you want it. He carries a pocket full of nickels so he can make change for anyone who needs it. And you'll notice he won't leave until that cooler of yours is clean, inside and out. It's part of the job of good housekeeping. He knows the importance of orderliness around a place like yours. For one thing, he knows the same as you do, that cleaning up, putting things away, keeping things where they belong, makes safety sense as well as a more pleasant place to work. So, let's put them back in the rack, Mac. Please, that is. The convenience and pleasure of having ice cold refreshment at work is for all the folks on the job. Thank you. And it's part of everybody's job to protect that convenience for themselves and all the others who enjoy it by putting the bottles back in the rack. Do your part. Put empties in the rack. Safety first. It's just a reminder in case anyone should forget that empties belong in the racks. And the racks themselves, they're always located at the coolers and elsewhere in handy places. By keeping things straight, we'll keep refreshment on the job. It's keeping everything in its place that counts for a safer place to work. And everyone in the plant who realizes the safety value of alertness on the job. For the men who work with molten metal, for the men in the foundries and mills, here's real refreshment for people whose jobs require alertness. And what job doesn't? The men of the machine shop, too, where precision is needed to the thousandth of an inch, enjoy refreshment on the job. It's a relaxing experience. So, whether your job is at the controls, in the office, or on the production line, in the yards or in the warehouse, no matter what the job, everybody, in every circumstance, everywhere, enjoys refreshment on the job, just as you do, because you're more alert, because you think and act and work with an eye to safety and precision when you're refreshed through the day. It's the route salesman's job to see you are always supplied with ice-cold Coke. He will do his part, but he'll need help from you to keep refreshment on the job. And Jam Handy films are always beautiful. Uh usually shot Kodachrome or Technicolor. Um beautifully paced. You know, they're the the king of the industrial film. Um and uh it's it's kind of fascinating, you know. So, you have this film that basically you would show uh maybe as a incentive to get uh factories or mills to have uh one or two or three or more, depending on how big the mill is, um uh Vendo machines. And um you know, kind of allow the process. And say like, "Well, this is where, you know, you drink here, and then you put your empties here." And I'm sure that the plant's got a cut. Whereas they didn't necessarily get a cut if somebody went for smoking or, you know, something else. So, um Coca-Cola, the history of and success of Coca-Cola has always been about how to transport it and make it available. Excuse me, anywhere um and everywhere. Um that's really their deal. And uh so, it was great to kind of see that. All right, this next film is another I believe it's another Jam Handy. And this is a refreshing look. Enjoy. Wherever you go throughout America today, you will find an inviting new look in structures of every kind. Americans are building at what almost seems a fever pitch. Whole new communities in the restful countrysides. And whole new business districts. Shopping centers with a flair for the dramatic in their architecture. Striking new uses of glass, steel, concrete in the building materials. Today's marketplace is an everyday and exciting festival with every color in the rainbow competing to capture the customer's attention. Not only the structures themselves, but the merchandise, the product packages in so many different shapes and sizes are designed for interest and impact. Displays and related advertising heighten the impact. Offices and industrial establishments are no longer drab and dreary blocks on the landscape. They are bold and beautiful, frequently horizontal, and creditable attachments to the surrounding greenery. Outside as well as inside, the buildings of business and industry reflect the concern of today's management with appearance. And it's strictly the profit motive. Workers work better, enjoy their jobs more when the appearance of the plant is more attractive. Americans are always on the go, it seems. And roadside businesses of every description must literally stop traffic if they want to capture the customer's dollars. As much consideration is given to the style and design of new service stations as is given to the style and design of new automobiles. America today is style-conscious, design-conscious. Everything has the inviting new look that makes American life more pleasurable as well as more practical. At home, work, on the way and at play. There are evidences everywhere of the clean, crisp, refreshing use of shape, color, texture to enhance our everyday existence. American industry spends more than $500 million a year in styling and designing new products as well as improving the impact of well-established products. Behind so great and growing a concern with appearance the man with that extra touch that means more efficiency in sales is today's industrial designer. Tops in the business is Claire Hodgman of the industrial design firm Hodgman Burke in New York. Hello there, Mr. Hodgman. We've just been looking over your shoulder at some of the designs your firm is responsible for. I certainly have a variety of different products. Yes, that's right. Cameras, projectors, outboard motors and buses. There's quite a progression from the rough form to the finished sketch form. Plenty of paperwork. Yes, indeed. Plenty of paperwork before you arrive at the final result such as this air conditioning unit. Actually, what function do you perform for a product or a product line? The purpose of a new design is to increase the sales appeal, the merchandising umph, and you do this in two ways, by increasing the efficiency of the product and by increasing the beauty. Generally speaking, simplification is not only the key to easier operation, but to a more pleasing appearance, something truly in good taste. The crisp, clean design is not only more attractive, more elegant, if you will, but likewise more functional. You can see at a glance what I mean in this new line of Coca-Cola coolers being manufactured by the Vendo Company. The million-dollar line. That's right. The million-dollar line with a refreshing look, designed exclusively for Coca-Cola and accepted by marketing experts in the Coca-Cola Bottlers Association. Simple, yet forceful in a selling impact. The top panel is a lighted sign for even greater selling impact, but all the models relate themselves naturally to corners because of the shape, or in banks of machines side by side. The crisp, clean design is functional, too. And the new forward pivoted hinge allows the door to open a full 180°. The line as a whole has what we call design balance or total design, the proper relationship of appearance and function. Naturally, of course, the industrial designer must always consider the important matter of manufacture. Even the simplest straight line on a mechanical layout calls into being innumerable operations before the final results roll off the assembly line. It takes years of research and testing to develop trouble-free, dependable coolers. And that new million-dollar line of Vendo coolers for Coca-Cola stems from a quarter of a century of engineering research in the laboratories of the Vendo Company in Kansas City. Here was developed and continually improved the basic revolving disc principle of the veteran V-23. Still in great demand for small service outlets and still to be manufactured. The Vendo V-44 likewise still to be manufactured and for the same reason. It's a prize location getter. The basic staggered stack and the basic slanting shelf proved through years of dependable operation continue with further refinements that make them better than ever in the new line. There's a mountain of blueprints for every new model. Specifications for tools and dies from engineering design before the tremendous punch presses can stamp out the shells for the new Vendo V-92 single drink machines. Welding the new V-92 multi-drink machines involves the same sturdy precision welding given every other model in the line. Cabinets welded in so many places they can't conceivably get out of shape even when they're twisted. The new V-144 like every other model has a bondorized cabinet with a durable baked enamel finish that retains all of its original luster and eye appeal. The new V-90 multi-drink is assured the dependable long life of the Vendo refrigeration unit, heart of the machine. The new V-216 single drink receives the electrical harness, nerve center of the machine. The new V-144 multi-drink receives the thick fiberglass insulation in door and cabinet. Efficiency and low operating cost packed inside each machine. Here they are. Model after exciting model on the final assembly line. The refreshing look becomes a reality. Final inspection of the new V-63 multi-drink on its way to increase cold bottle sales of Coca-Cola. The new V-90 multi-drink ready to go to work for you. What's this model? Oh, yes. The new V-126 multi-drink This baby has real sales appeal. Real selling impact. Certainly every salesman for Coca-Cola will view the refreshing look in the million-dollar line of new Vendo coolers exclusively built for Coca-Cola as the selling opportunity of a lifetime in new sales in replacement sales and in competitive sales. How do you feel about it? All I can say is let me get out there with the prospects. This refreshing look, exclusive you say, with Coca-Cola will make this year's cooler sales the greatest in selling history. All right. How would you sell that new V-63 to a new outlet? I'd talk profit to the dealer. This V-63 is as much a location getter as the V-23 and the V-44. I'd talk profit and product preference. Product preference? Yes, Mrs. Lane. More people buy Coca-Cola than any other trademark soft drink in the world. The people here in your office will welcome the pause that refreshes with ice-cold Coke. It'll make their work pleasanter and more productive. Besides, Mrs. Lane, the profit from a Coca-Cola cooler is a right sizeable amount. Let me show you. All right. Here's another salesman for Coca-Cola. How would you sell that new V-90 to a new outlet? I'd talk profit, too. The profit resulting from the traffic created by the cooler for Coca-Cola. What do you mean the traffic created by the cooler for Coca-Cola? Customers for your service station, Mr. Brown, expect refreshment just as they expect good restroom facilities. This new cooler for Coca-Cola will help pull in more traffic and get them out of their cars. And it'll keep old customers coming back again. Besides, Mr. Brown, the sale of Coke can mean a good profit for you. Let me show you. Profit is the pitch, all right, but when I sell a new outlet this new V-126, I'll sell the service that insures the profit. Especially in industrial locations, you'll run into the objection, Yes, but I'm afraid your machine would be in constant need of repair. Mr. Baldwin, one of the chief assets of the Vendo machine is the reputation already earned for giving dependable, trouble-free service. Vendo has built more than 500,000 coolers for Coca-Cola and has proved itself through years of top performance in the field. That's one of the reasons there's such a profit in it for you. Just have a look at these figures again. When it comes to replacement sales, I'll talk plus profit. The extra sales that can come from the eye appeal of the new Vendo V line. My old cooler works all right. Besides, I don't sell so many soft drinks anymore. The reason your sales are off, Mr. Morris, is because that old cooler of yours has become sight unseen. Your customers don't even know it's there anymore. The eye appeal of this new cooler will remind them that you're still in the beverage business and will increase your take-home sales, too. The plus profit you make will more than pay for this new machine and in a very short time. I agree with the plus profit pitch for replacement sales. The new Vendo line will certainly arouse impulse in the customers to buy more Coca-Cola. What do you mean, arouse impulse? A cooler is like a display, Mr. Judson. Oh, you change it to arouse impulse, to trigger the customer interest and attention. The result is plus sales and plus profit for you. This new machine will certainly sell a lot more Coke every day. It takes only a few extra bottles a day to pay for that in a very short time, of course. You own it. Make it easy to buy, I say. Not only for the dealer, but for his customers. The refreshing look of this new machine actually beckons customers to come over, drop in a coin, and enjoy a cold bottle of Coke. So does my old machine. Mr. Hopkins, you spent a lot of money this spring painting, fixing up, and remodeling your service station. Why? Because the improved appearance of the place would attract more old customers and more new customers. You were after the plus profit that comes from making people want to stop and do business with you. You made it easy to buy at your service station because of its crisp, clean look. And now this new machine has that crisp, clean look, too. Some talk profit. Some talk plus profit. But I talk perpetual profit. Especially when it comes to competitive sales. I know, I know, but I don't want another cooler in my store. I don't sell enough from the one I have now. Ah, but that's just my point, Mr. Barker. The reason you don't sell enough is because your cooler doesn't feature the fast mover. Coca-Cola is the leader. Coca-Cola is the most asked for soft drink in the world. Why not let the leader lead you to perpetual profit in your soft drink sales? But don't forget those secondary sales. What do you mean secondary sales? Tires, batteries, accessories. You're losing those sales, too, when you don't feature the soft drink that pulls in more traffic. Coca-Cola means perpetual profit for you, Mr. Boyd, in every phase of your business. As a business getter, Coca-Cola is second to none. In any competitive situation, I always sell the reputation of the product. Yes, but your competitor has made me a pretty good offer. Pretty good, Mr. Cummings, isn't good enough if you're interested in perpetual profit from a machine. Only Coca-Cola, the leader, can lead you to that. And only Coca-Cola can offer you the machine I sell. It's an exclusive with Coca-Cola, made for us by the Vendo Company, the world's largest manufacturer of automatic merchandising equipment. Competitive sales, replacement sales, and new sales. In every selling category, Coca-Cola salesmen really have the answers. The refreshing look in the million-dollar line of new Vendo coolers, exclusively built for Coca-Cola, joins the inviting new look that makes American life more pleasurable as well as more practical. For roadside businesses, the selling impact of the new line is literally designed to stop traffic. In offices and industrial establishments, it provides a thing of beauty and enjoyment as well as a boost to the morale. Profits plus profits. Perpetual profits. There's good selling for dealers as well as salesmen in the selling year ahead with new merchandising impact everywhere in the exciting festival of the American marketplace. Jam Handy, you've done it again. Um and so this was a film uh made by Jam Handy uh for the Vendo company, company that was uh one of the exclusive manufacturers of um drink vending machines uh introducing their new line. So, you know, I love watching stuff like this because this is this gets into the infrastructure in the niche aspect of uh you know, everything that that it takes to bring Coca-Cola to almost every part of the country uh and overseas, you know, like what how did that bottle of Coke get to you? Uh and certainly the idea that um you know, the the bottle is uh cool you know, and refreshing. That's what sells it. And so, that's what these are, just glorified coin-operated refrigerators. Um but uh yeah, I you know, this is So, this was not meant for the average public to watch this at all. It's not That's not what this film is about. This is selling the new line of these uh vending machines to distributors uh and to also again, you know, um gas stations and places like that that were um bringing these machines in and getting a cut of the revenue. All right. Um we have another Coke film here. I have a lot of Coke films. Um this one, I think this is made for the general public, but I'm not 100% sure. It's not a Jam Handy film. But, it's awfully hip. Uh and it's uh during that time that Coca-Cola's slogan was things go better with Coca-Cola. So, it's trying to it's tapping youth culture. Um so, there's a lot of dancing. And there's a lot of assembly line footage in this, which we're a big fan of here at AV Geeks. So, we get to see the bottling process. Um you know, before it gets into the machine, like how do we guarantee the quality and the the sanitation of um a bottled Coca-Cola Coca-Cola. This is called Coke on the go. Enjoy. Um this is from the Prelinger archive I that I digitized for them. You've got the word. Coke is on the go all over America, all over the world. And you, and you, and you are keeping it moving. And this is a quick story of how bottlers all around this globe keep a continuous supply of delicious, refreshing Coca-Cola always at your fingertips. All across this nation and overseas, the big move begins inside buildings like these. At the command of today's bottler of Coca-Cola, are machines that allow for a maximum of speed and efficiency. This decasing machine, as an example, will automatically remove the empties from the cases and pass them along to the first step in the fast-moving cleaning and refilling process. In the next few minutes, these familiar bottles will undergo a cleaning that is hard to believe, but seeing is believing. Inside this marvelous machine, through a series of compartments and a number of temperature changes, the glamorous little containers will be cleaned, sanitized, and rinsed, coming out the other end sparkling and spotless, ready to take on a brand new filling of refreshment. Here, each bottle will be rinsed, pressure scrubbed with hot detergent, and rinsed again to help ensure sanitation and purity. And many different types of equipment are used to accomplish this. Let's look at one of them. In this automatic washer, as the bottles come from the unscrambler, they're put through a pre-rinse cycle where the water is squirted into the inside of the bottle. Then they move to a pre-wash where a pressure scrubbing takes place. Then the bottles are soaked in a hot bacteria-killing caustic solution. Next, moving to the hot caustic hydro-friction washing. This is followed by a second sterilizing soaking, and then it's on to the final rinse. And then, the cool gleaming bottles make their way to the visual inspection. All the way through this bottling process, you'll see careful attention given to both the empty bottles and the filled containers. As the bottles finish their bath, we can get a look at the first of those important checkpoints. A visual inspection is given to find out if they've been chipped or cracked. When a damaged bottle is spotted, it is removed and destroyed. All right, item number one, a container washed and checked, ready to go. Item number two, the magic ingredient, the secret formula. Hey, doesn't that sound wild? But, it's for real. No other formula in the world is so carefully guarded. This top secret Coca-Cola syrup arrives at the bottling plants in these 54-gallon stainless steel drums or in stainless steel tank trucks, which keep it pure, safe, and full of that distinctive goodness of Coca-Cola. At no time is the syrup touched by human hands or exposed to any element that could contaminate its taste. It'll make its way automatically from the stainless steel tank directly to the filling machine. So, we have two items on their way, the sparkling bottle and the top secret syrup. Item three, not so mysterious, it's water. Not so mysterious, but tricky. Good as it may be, city water is carefully treated and filtered in equipment like this before it can be used for Coca-Cola. You see, all water has some kind of mineral content. So, the bottler must use this type of equipment to remove anything that might alter the taste of Coca-Cola. First step in the process is to treat city water with chemicals in a tank to remove certain chemical elements that might change the delicate taste balance of Coca-Cola. Treated water is then run through a sand and gravel filter to strain out any particles that might affect the physical appearance of the water. Next, the water is run through a carbon purifier to remove any final taste of off taste or flavor. Add, if you please, ingredient number four, the fizz. To produce the fizz in your bottle of Coke, treated water is first pumped into a cooler carbonator where it's cooled and CO2 gas is added. The carbonated water, along with syrup, is mixed in the proper proportions to produce the finished Coca-Cola. Next step, put our sparkling clean friends to work again. They get very busy here at the filler and crowner. In simple terms, each bottle is receiving the exact amount of Coca-Cola. With this type of unit, the syrup and carbonated water are mixed before they go into the bottle. This makes it a one-step filling process. Incidentally, these crowns or bottle caps are fed down a separate line and are right on the spot when needed. Now the last steps that we've shown you can be accomplished different ways and in many bottling plants a method known as the filler, syrup or crowner would be employed. With this system our sparkling friends would first receive their share of the syrup individually. Next cool carbonated water is added. Then after the cap or crown has been attached, the bottle would move to this mixer unit which with graceful but speedy gyrations will mix the product uniformly. All through the bottling process checks are made to be sure that the rigid standards for Coca-Cola are met. Tests are made for the correct filling of the bottles. And with this interesting gadget called a carbonation tester, it can be determined that the carbonation is correct and top-drawer all the time. Aha, and here's another method of inspection a private eye everyone should have it. They've got a secret ingredient to guard. It helps check each and every bottle of Coke to make sure that no foreign matter has sneaked into the scheme of things. As with this test bottle containing a solid bit of matter, it'll spot the guilty bottle and reject it. All right, now it's time for our filled bottles of Coca-Cola to get out there and meet their adoring public again. And dig this snappy method of getting them in the cartons and cases. Would you guess that the technical name for this item is the case packer? Now, of course, when this is finished, we're ready for you. These cases of sparkling delicious Coke will join others in the warehouse along with the other fine products of the Coca-Cola Company like Sprite, Tab, and the delightful fruit flavored Fanta brand beverages. And even a supply of canned products is on hand. Along with Coca-Cola in handy pre-mix containers to meet the growing demand for this type of packaging. We don't mean to give the impression that our classy glassy little friends just sit around the plant using up space. No, indeed. They seldom stay here for more than a day before duty calls. Then they climb aboard one of the new palletized route trucks to make their way to you thirsty types wherever you may be on the go. So, stay on the go and remember Coca-Cola is on the go with you everywhere. That was hip. That was awesome. Um thank you Nathan and Jim for buying me a Coca-Cola or coffee. Uh you can support AV Geeks by buying us caffeine in some sort of brown liquid. Um at ko-fi.com/avgeeks. Um as I said, I wasn't really a soda drinker. It certainly wasn't Our family didn't really have sodas. We except for special events. And you know, that's when you would buy like a little container of, you know, root beer or whatever. Um it was only when I got to college where uh the dining hall I was able to get as much uh soda as I wanted. And so it was either Mr. Pibb or uh Dr. Pepper. Uh and then I kind of developed a little uh Dr. Pepper habit. I was drinking two bottles a day. And surprisingly, uh it wasn't a problem, but when my metabolism started slowing down, then it started being a problem. And uh that's one of the things I gave up was uh sodas. A daily intake of sodas and decide to instead just get black coffee. Which is So, you're supporting that behavior. Uh cuz the drinks are so sweet that they kind of throw off your palate and you kind of crave other sweet things. and that that will also get you in trouble. So, I love that film. I mean, it's obviously it it takes the place of a factory tour in that it shows the different processes. Um there's a lot to be said about this. One of them is the fact that, you know, this is when bottles were being um not recycled, but actually returned, cleaned, and reused. Uh which, if you think about it, is a phenomenal way to reduce um the amount of energy and resources it takes to create new packaging. Um at some point I'm going to show you a bunch of commercials by the uh glass beverage uh association if I haven't already, uh that basically is trying to transition from the uh uh returnable glass bottle into the uh no deposit, no return bottle. Uh and it's a it's a pretty devious thing that they did they did. Um and it also contributed to the amount of visual pollution there was, amount of trash on side of the roads and everywhere because it wasn't an incentive to um uh for people to return their things and get their deposit back. Um so, anyways, but uh this next film, I feel like this is from 1980s. Um actually, wow, I'm just noticing um a couple of things here. Oh, interesting. Um What time is it? It's 1:55. Okay, uh I was going to put together something and I forgot to put this into the There's a whole reason that I did this, which is a very ludicrous reason, but um here I am. The cold medication is taking its toll on me. Um Excuse me. Anyways, the reason that I start thinking about Coca-Cola and soda Uh I'll have to keep the other film for another time. It's called We've Got It and it's made for people that um are delivery people for Coca-Cola products. And basically, not only are they delivery people, but they also have to then merchandise and set up uh stands and displays and and all that. Um and that was in made in the either late '70s or early '80s. But, I wanted to show you this other thing. You know, Fridays we've been showing commercials. And I've been showing a bunch of stuff that we did for the AdViews project at Duke University. And this uh this next uh series of commercials is for a product that was made by Birds Eye. Um our great friends at Birds Eye who made a bunch of frozen uh things and also refrigerated products, including Cool Whip. Um this is a product that they introduced. It was too expensive. They tried to reintroduce it. And it failed. Then they tried to introduce a variation on it. Um and I I love seeing that in the advertising. I didn't know anything about this product at all. Um it is an interesting idea. But, it's like, "Huh? Wait, what? What?" This doesn't make any sense. So, uh this is a Soda Burst. Um which Excuse me, was something that's probably in the early '60s. And uh Let me change this real quick. Uh it's a series of ads that you probably have never seen before. Um and it has some amazing vocal um hooks to it. music to it. So, here's Soda Burst. Enjoy. Soda Burst. That's all there is to making Soda Burst. Soda Burst, the real ice cream soda that makes itself at home in 1 minute cold. Here's where you keep it, and here's how you make it. Just pop Soda Burst in a big glass. Add plain tap water. That's all. Then let her bubble. In 1 minute, you've got a good old-fashioned ice cream soda. Big healthy scoop of ice cream, real soda fountain fizz, gobs of flavor, and lots of fun. Who likes Soda Burst? Who doesn't? It's the real ice cream soda that makes itself at home in 1 minute cold, in your choice of flavors: black and white, all chocolate, strawberry, and pineapple. They're in the ice cream freezer at your store. Soda Burst, by Birds Eye. All right, I'm just going to pause this to say that Okay, so the concept is that you would buy this frozen treat. You would dump it into your glass. You'd pour tap water over it, and then it would start to fizz, and it would make a ice cream soda in a minute. So, it was a problem that Birds Eye felt like it could solve, and that's what Soda Burst is. Enjoy. Hey, how about an ice cream soda? How about Soda Burst? Soda Burst is the real ice cream soda that makes itself at home in 1 minute cold. Keep it up. All you add is water, cuz everything is right in one package. There's a big creamy scoop of vanilla ice cream, delicious syrup, and plenty of good soda fountain fizz, even straws. Sodaburst is in the ice cream freezer at your store. Your choice of flavors, chocolate or strawberry. Sodaburst. It's a busy bump. Soda with a scoop of vanilla. It's the real ice cream soda that makes itself at home. Sodaburst, by Birds Eye. Hey look, Sodaburst now comes in two new flavors. New all chocolate flavor, new pineapple flavor, too. Sodaburst. Hey, how about an ice cream soda? How about Sodaburst? Sodaburst. Hey, how about an ice cream soda? How about Sodaburst? Sodaburst. Hey, how about an ice cream soda? How about Sodaburst? Sodaburst is the real ice cream soda that makes itself at home in 1 minute cold. All you add is water, because everything is right in one package. Big healthy scoop of ice cream, delicious syrup, and plenty of good soda fountain fizz. Sodaburst in your four favorite flavors, black and white, strawberry, and now two new flavors, delicious pineapple and all chocolate. Soda burst. Soda burst. Soda burst by Birds Eye. Try new pineapple flavor Soda burst and try the new all chocolate flavor, too. Soda burst. Excuse me, madam, but have you ever tried Soda burst? Oh, yes. I was the first on my block. Then you know that Soda burst is the real ice cream soda that makes itself at home? I just loved it. And you know there's a big scoop of ice cream and lots of real soda fountain fizz? It was delicious. Soda burst is a real hit at parties and a favorite for snacks, too. My grandson just loved it. He couldn't get enough. And it comes in your four favorite flavors, all chocolate, black and white, strawberry and pineapple. Oh, yes. I remember. It was so hard to decide. Uh how often do you buy Soda burst, madam? Well, not too often. It's kind of expensive. Well, madam, here's good news. They've just lowered the prices of Soda burst in both the two pack and the family pack of four. Oh, bless you. My grandson will be so happy. He's been brooding a lot. Soda burst, now at new lower prices. Soda burst by Birds Eye. Not a long time ago, a very extraordinary ice was invented. It was cold and cherry and very magical because when you poured water on it, it fizzed and grew into a soft drink so thick and cold you had to eat it with a spoon. And like nothing the world has ever known before. When you ate it, wild and wonderful things ran up and down, in and out, and all over inside you. And that's why today, in honor of that very extraordinary experience, we call this soft drink you eat with a spoon Chills and Thrills. Hi. Hello. Hello. Could I tell you about this very extraordinary can? Inside it lives a magical ice that turns itself with a little water into a soft drink so thick and cold you have to eat it with a spoon. And when you eat it, orange chills and thrills run all over inside you. That's why this very extraordinary can is called Chills and Thrills. That's all. Goodbye. Um I could be totally wrong, but that uh model at the end I believe was Viva from uh Warhol's Factory crew. Um So uh you know, we see the the triumphant rise and fall, and then this blip of like, well, we got this technology on how to freeze carboni carbonated uh soda. Uh why don't we try it again and use um pop culture, hip culture um by ripping off a Rolling Stone song, or by using um someone a counterculture person to sell uh, the product. But, I really like the commercial where they're basically talking to the grandmother. And you don't see her, you just kind of see the whole the visuals of the people with the or the the person with pouring and making the actual thing and the grandmother basically saying that she liked the product, but it was too expensive. Uh, and that her uh, grandson is brooding. Um, you don't really get past uh, basically saying like, "Yeah, we know it's kind of expensive, but we're going to make it cheaper. So, you can enjoy it." But, um, given the number of commercials that this product had, and that was almost all of them. Um, this product did not do so great. It kind of appeared and then disappeared. And then and I'm sure Birds Eye they were excited about the technology and maybe trying to figure out a way to use that technology uh, with some of their products. But, alas, maybe somebody out there will do a deep dive research about Soda Bursts rise and fall and come up with more of a backstory. But, uh, I just want to say thanks so much for joining me today uh, in spite of my coughs and my um, voice. Uh, I'll actually be back at 3:00 um, with a guest uh, at the Hunt Library. Well, not at the Hunt Library, but uh, we're going to be watching films about Florida. Specifically ones that are related to the tourist industry and water. Uh, someone uh, the expert grew up in Florida and has lot to say. He's done a lot of research on it. So, we'll be back at 3:00 uh, the same places. Uh, thanks again uh, guys for supporting us uh, and tuning in. It's very much appreciated. Um, I enjoy your comments. And you guys sometimes go down holes that I don't quite expect and you could uh, you find stuff that I'm not I don't know anything about and so that's kind of fun a part of doing this is the comments. So, if you like what you saw, hit the like button or hit the thumbs up button or the subscribe button or the notify button or you know, all those buttons that say, "Yes, I like what this person does. I've seen what they've done and I would like them to continue if at all possible." Um so if I don't see you in an hour then we will see you again next week. Next week is going to be kind of special and weird because I'll be in New York City again for a whole week helping open the grand opening of the Kim's Video Project which you guys saw I was working on in December. Um everybody have a great weekend and we will talk soon. Bye.