A MATTER OF LIFE AND BREATH

Year Published: 1970s

Format: 16mm

Copyright: Registered 11Feb72 · LP44046 (Jan-Jun 1975) Copyright holder: Norbud Productions, Inc

Description: Dating to the 1970s, this anti-smoking ad from the American Lung Association features an African American man who is a chain smoker. "How about you? For your health and well being...kick the habit and join the unhooked generation. It's a matter of life and breath." Founded in 1904 to fight tuberculosis, the American Lung Association is a voluntary health organization whose mission is to save lives by improving lung health and preventing lung disease through education, advocacy and research.

Complete Record:

Transcription

[Music] how about you for your health and well-being quit smoking kick the habit and join the unhooked generation it's a matter of life and breath

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