3M Business Products, 1970s

Genre: Commercial

Year Published: 1970s

Creator: 3M D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Versatility is what made Bob Seagren the 0:01 first superstars champion. 0:03 Versatility makes the full line of 3M 0:06 copiers superstars. 0:08 Versatility to both of these superstars means having the 0:10 speed to set them ahead of their time competition, 0:13 like the fastest first copy of any plain paper copier or 0:16 cycling the mile in under three minutes. 0:20 It means the confidence to handle new challenges, 0:22 like sending a copy by phone in four minutes or 0:24 playing tennis on a highly competitive level. 0:27 It means the ability to reduce oversize originals, 0:30 to letter size copies 0:33 or reduce time and motion to conquer the challenge of 0:35 swimming. 0:38 It means the ability to dial a copy length from five 0:38 to 14 inches or the stamina to win the a hundred 0:41 or the half mile. 0:45 That's what versatility means to the superstars. 0:46 - Don't you guys ever quit? 0:51 - Now 3M challenges you to compare before you buy or 0:53 lease any copier, call us! 0:57


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John W. Hartman Center for Sales Advertising & Marketing History


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