[1960s WESTINGHOUSE HEAVY DUTY WASHING MACHINE COMMERCIAL]

Year Published: 1960s

Description:

This longform TV commercial highlights the features and benefits of the Westinghouse heavy-duty washer, designed with time-saving and convenient innovations. It includes an automatic bleach dispenser to prevent fabric damage, a fabric softener dispenser that automatically adds softener during the rinse cycle, and a double-rinsing system for thorough cleaning. The washer's ability to handle wash-and-wear fabrics minimizes wrinkles, reducing the need for ironing. Additionally, it features a safety latch that prevents the lid from being opened during the spin cycle for added security. The machine’s capability to manage unbalanced loads, including bulky items like shag rugs, and its quiet operation are emphasized. Overall, the washer is presented as a high-quality, reliable product that reduces repair costs and sets a new standard in the industry.

00:00 Begins by discussing a washing machine designed for more efficient soil drainage, where heavier soil is drained out through holes in the sides and bottom of the tub.

0:13 - The focus shifts to the increasing demand for time-saving and convenient features in washing machines, such as an automatic bleach dispenser that ensures proper bleaching without fabric damage.

0:22 - A fabric softener dispenser is introduced, which automatically adds fabric softener during the rinse cycle, eliminating the need for the user to return to the machine.

0:44 - The washing machine features a double rinsing system, including a flush rinse that uses 12 gallons of water, twice as much as typical washers, ensuring thorough removal of soap suds.

1:05 - The flush rinse is emphasized for its importance in washing wear and wash fabrics, reducing excess wrinkles.

1:12 - Ironing is mentioned as the most unpleasant chore for many homemakers, with the washer helping reduce wrinkles, particularly for wash-and-wear fabrics.

1:43 - A customer inquires about washing bulky items, like shag rugs, prompting the introduction of the washer's ability to handle unbalanced loads.

2:05 - The washer includes a safety feature—a special lid latch that prevents people from opening the lid during the spin cycle, ensuring safety even when the machine is operating quietly.

2:41 - The benefits of the Westinghouse agitator washer are summarized, highlighting its quiet operation, safety features, and reduced need for repairs.

3:03 - The ad concludes with an endorsement of the Westinghouse heavy-duty washer, positioning it as a superior product that sets a new standard of excellence in the industry.

Complete Record: This longform TV commercial highlights the features and benefits of the Westinghouse heavy-duty washer, designed with time-saving and convenient innovations. It includes an automatic bleach dispenser to prevent fabric damage, a fabric softener dispenser that automatically adds softener during the rinse cycle, and a double-rinsing system for thorough cleaning. The washer's ability to handle wash-and-wear fabrics minimizes wrinkles, reducing the need for ironing. Additionally, it features a safety latch that prevents the lid from being opened during the spin cycle for added security. The machine’s capability to manage unbalanced loads, including bulky items like shag rugs, and its quiet operation are emphasized. Overall, the washer is presented as a high-quality, reliable product that reduces repair costs and sets a new standard in the industry. 00:00 Begins by discussing a washing machine designed for more efficient soil drainage, where heavier soil is drained out through holes in the sides and bottom of the tub. 0:13 - The focus shifts to the increasing demand for time-saving and convenient features in washing machines, such as an automatic bleach dispenser that ensures proper bleaching without fabric damage. 0:22 - A fabric softener dispenser is introduced, which automatically adds fabric softener during the rinse cycle, eliminating the need for the user to return to the machine. 0:44 - The washing machine features a double rinsing system, including a flush rinse that uses 12 gallons of water, twice as much as typical washers, ensuring thorough removal of soap suds. 1:05 - The flush rinse is emphasized for its importance in washing wear and wash fabrics, reducing excess wrinkles. 1:12 - Ironing is mentioned as the most unpleasant chore for many homemakers, with the washer helping reduce wrinkles, particularly for wash-and-wear fabrics. 1:43 - A customer inquires about washing bulky items, like shag rugs, prompting the introduction of the washer's ability to handle unbalanced loads. 2:05 - The washer includes a safety feature—a special lid latch that prevents people from opening the lid during the spin cycle, ensuring safety even when the machine is operating quietly. 2:41 - The benefits of the Westinghouse agitator washer are summarized, highlighting its quiet operation, safety features, and reduced need for repairs. 3:03 - The ad concludes with an endorsement of the Westinghouse heavy-duty washer, positioning it as a superior product that sets a new standard of excellence in the industry.

Transcription

[Music] In light soil, heavier soil is drained out through the holes in the sides and bottom of the tub. More and more convenience and time-saving features are being desired, if not demanded by more and more prospects. This automatic bleach dispenser, for example, it assures the lady of proper bleaching with no danger of bleach burn to any of her fabrics. H. Oh yes, of course. The fabric softener dispenser. The lady need not return to add fabric softener during the final rinse. This dispenser automatically does it once it is filled at the beginning of the cycle. And Westinghouse gives double rinsing. A flush rinse during the spin and deep agitation rinse. The flush rinse is a 12gallon wall of water, not the typical squirt. It gives twice as much flush rinse water as other washers and aids the deep rinse in getting rid of excess suds. Of course, the flush rinse is particularly important in doing wash and wear fabrics. You know why? Well, what's the most unpleasant chore for 90% of the homemakers? Come on now, think. Ironing, of course. After the warm wash has removed most of the wrinkles in the wash and wear fabrics, the cold water flush rinse cools the clothes and prevents excess wrinkling in the gentle spin. Result: much less ironing for the lady. And maybe about that time I'd hear, "Oh, but I'm wondering how it does for bulky things. Shag rugs. I've got a lot of shag rugs around my house. People are always walking on my shag rugs." First, I tell the lady our heavy duty story, and then I give her a dramatic demonstration of the ability of our heavy duty washer to handle unbalanced loads. One more thing should be mentioned, an exclusive Westinghouse safety feature, a special lid latch. Let's set the controls to spin. The special lid latch refuses to let people who are unfamiliar with the washer open the lid during the spin cycle. The lid is locked and cannot be lifted until the spinning has completely stopped. This safety feature is especially important because our heavyduty dynamically balanced agitator washer is so quiet that it's hard to tell when the machine is spinning. These then are the benefits which give the Westinghouse agitator washer the extra value that makes it worth more to those who seek quality. Here is a superior product that you can sell with confidence. A product engineered to reduce costly repair bills. The Westinghouse heavy duty 15. The washer that sets a new standard of excellence in the agitator washer industry. Are you sure? At which point I would of course I

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