1960s IDEAL TAMMY DOLL TV COMMERCIAL 12

Year Published: 1960s

Format: 16mm

Description: Dating to the early 1960s, this TV commercial for Ideal's "sweet sixteen" Tammy doll features a charming jingle about the "doll you'll love to dress." Tammy was a 12" fashion doll created by the Ideal Toy Company that debuted at the 1962 International Toy Fair. Advertised as "The Doll You Love to Dress", Tammy was portrayed as a young American teenager, more "girl next door" than the cosmopolitan image of Mattel's Barbie, or American Character's Tressy.

Complete Record:

Transcription

[Music] [Applause] every the ideal team who is the life of every party tammy the ideal team who's still the scene of a swimming pool at our desk every day she's a doll she's ideal she's sweet sixteen you'll love the dress tammy ideals new doll you can buy clothes and accessories for her that are really in look at her skis and she wears sneakers or high heels she has a typewriter a tv set a camera and a poodle dress tammy in the clothes you like best there's 20 different outfits it's tammy tammy she's a doll she's ideal she's sweet 16.

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