Yours - Exclusively (1954)

[Music] we take you now to the Chrysler Building in New York City to the Office of the President of the Texas company Mr Augustus C long as you good dealers probably know I've spent a good many years in my life with texo and the domestic sales department I have always enjoyed attending dealer meetings and I only wish that I could be with you today I'm sure you realize why this is impossible as we are holding more than 700 such meetings all over the country many of you can remember when in 1938 we introduced Sky Chief gasoline it was the gasoline for the motors who wanted the best in the years since 1938 we have never let you down in that we have kept the quality of Sky Chief at all times ahead of competition however realizing the tremendous development that is taking place in automotive engineering we have had our technical people busy working on a brand new gasoline a revolutionary gasoline that will do more than any gasoline has ever done before we are happy to tell you that we've succeeded in our new Sky Chief gasoline is either available to you or will be available soon this new top octane Sky Chief gasoline is not just another gasoline it is a result of the combined efforts of many men and the expenditure of many millions of dollars we honestly believe that top octane Sky Chief supercharged with Petro is the biggest thing that has hit the industry in a long long time and we're going to do everything in our power to let the public know about it after that it's up to you in a moment some of our technical people will tell you more about this new Gap gas supercharged with pet TRS and when they have told their story I think you will agree that it's going to be easy to sell more in 1954 good luck to you all and thanks for the privilege of talking to you about this great new gasoline it's yours exclusively and now we take you to one of our research centers our Beacon Laboratories and to Dr we manager of the technical and research division the first thing that every Tex gold dealer asks about our new gasoline is what is Petros well here's what it looks like petrox is a new element or an additive if you prefer we are putting it into a greatly improved gasoline you men who understand engines will appreciate the fact that petrocks is an additive derived entirely from petroleum which is something brand new and exclusive iive with Texico it is the only such additive being used by any oil company the fact that it is derived entirely from petroleum is important because it doesn't contain anything that can leave harmful engine deposits since it doesn't come from an inorganic source petrox is a Texico discovery which I might add didn't come overnight but is the result of years of research and more than a million miles of testing we don't buy it from any Chemical Company it's made only by Texico in fact we built a special new plant at Port Arthur to make it that means it's yours exclusively it would take hours to tell you the whole story but Phil Foster here is going to give you some of the highlights that will tell you why this year you're selling the finest gasoline that's made know this oil business is highly competitive a lot of oil companies say their gasolines give easy starting fast warmup quick acceleration no vapor lock no knocking some say no stalling power and economy with climate control there isn't a gasoline on the market today that can beat the old Sky Chief so I won't take the time to tell you how good the new top octane Sky Chief is on any of these counts it's better believe me me but there are things our new gasoline does have that no other gasoline ever dared to claim before I tell you what they are I'd like to show you on this cutaway engine what the problem is you all know that inside the cylinder you have four strokes of your piston intake compression power and exhaust intake compression power and exhaust the whole secret of engine power is right here in this area where the explosion takes place if this area is completely sealed in you get the full force of the explosion on a piston and you get the maximum power of the engine but and here's the catch if there's any leakage here you don't get the full force of the explosion and so you lose power now there are three places where you can get leakage around the piston rings around the intake valve and around the exhaust valve and the things that cause leakage and loss of power are deposits and where and that's where we come into the picture Texico dealers can make the claim and prove it that they have a gasoline that keeps an engine cleaner gasoline is a natural dirtier of engines because there are byproducts of combustion that build up deposits on engine parts we have run over a million miles of road tests and we have demonstrated conclusively that top octane Sky Chief supercharged with petrox does not dirty up engines here are some charts of the test results intake manifold cess intake system cleanness spark plug cleanness combustion chamber cleanliness condition of exhaust valve seats intake Port cleaniness these are actual results of many thousands of miles of road tests but they're probably not as convincing as these actual engine parts look at these valves this one used top octane Sky Chief and this one used a competitive premium gasoline and look at these spark plugs this one used top octane skychief and this one used a highly advertised competitive premium gasoline spark plug life and efficiency increased more than 300% on test engines your customers may ask why is it so important to keep an engine clean the answer is to keep it young you buy a new car and it has a certain amount of power then as you drive it engine deposits start building up this makes your engine cry for more octane in a gasoline and if it doesn't get it you lose power if you keep your engine clean you go right on getting the same power you had when the car was new and along with that power you get fueled economy new Sky Chief with petrox not only reduces the octane appetite of your car it provides octanes which are appreciated by your engine thereby giving unusual notf free performance this chart shows the results of our short trip stopandgo driving tests it shows a saving and gasoline consumption of 5% that means a saving in this test of 1 gallon out of every 20 Gall tank full of gasoline this clean engine quality of top octane Sky Chief as I said before is an exclusive with Texico dealers the most spectacular feature of the new Sky Chief is this reduces where we showed you in a film tonight that advanced custommade havin does a remarkable job of reducing wear we did not think it possible to reduce wear Beyond this point we now know and can prove that top octane Sky Chief reduces wear still further in these very critical areas and that means even longer engine life you have a perfect pair the first team the best motor oil and the finest gasoline that money can buy they were not born they are made for those who want the best look at that chart it compares ring wear in the cars using top octane Sky Chief and those using other premium gasolines there's an improvement there of between 35 and 40% petrox is the difference we did more than a million miles of testing of this new gasoline and we're sure of our ground with top octane Sky Chief supercharged with petrox every motorist will get Maxim maximum power sustained power prolonged Power Plus economy less maintenance and greater marage yes it's yours exclusively and so is the tremendous advertising campaign and the eye-catching point of sale material here is the first newspaper announcement ad with many more to follow powerful ads like this will appear in the leading National magazines the big Outdoor Advertising posters will tell the story to millions of motorists and now we have a concluding message from Mr CB Barrett vice president in charge of sales it is a happy privilege for me to have this opportunity to express our appreciation to all of you for being here tonight your presence shows that you have a real interest in learning more about the plans the products and programs of your company several month ago I called on a number of texco dealers in various sections of the country I wanted to find out firsthand what problems you gentleman felt were most pressing I can tell you very simply the just of what you told me you expect business to be good in 1954 but you also expect competition to be Keener than it has been in recent years after what you've seen tonight I believe that you'll agree that your company has has recognized this problem and that we're in better position to cope with this competitive situation than we have been in many years we have a whale of an advertising and sales promotion program we all got a laugh out of the advertising movie but let's not forget the serious side of it which is that we are advertising Texico products and services so that more people will come into your station and you will have the opportunity to sell more in 54 and enjoy increased profits resulting there from that is what our advertising is for to bring customers to you you can benefit further by personal solicitation and follow but once these customers come in you have a real job to do remember the interesting presentations along that line tonight that registered restroom movie Take a Look GE certainly points out an important part of station operation and the feature film the first team again emphasizes the advantages of good business management and a sound well planned merchandising program in advanced custommade havin motor oil you have a distinct advantage over competition as this is truly the best motor oil that your money can buy and it's still Mighty cheap insurance as Mr long our president has already told you our research department has really come up with a revolutionary new gasoline top octane Sky Chief supercharged with petrox this great new gasoline is bound to attract many new customers to your station its performance has been spectacular and I predict that you're are going to be surprised at the enthusiastic reports you get from your customers when they start using it now let me sum up this meeting gear tonight something like this in top octane Sky Chief supercharged with petrox and advanced custom made havin you have the best products on the market the finest gasoline and the finest motor oil an unbeatable first team a team which is bound to boost your prestige and profits and backed by a tremendous advertising and sales promotion program the rest is up to you competition sure we're going to have very keen competition but with the best products in the business and the best dealer Salesforce in the industry we can't miss the first team is on the field and with a proper push and follow up on your part I confidently predict that you're going to have the best year in your entire history thank you for being here tonight and giving me the opportunity of having a part in your meeting the best of luck to all of you [Music]