Your Tavern Customer Speaks on Take Home Sales

Duration: 30 min

Genre: Beer Packaging and Merchandising

Creator: Owens-Illinois

Format: 35mm filmstrip with 33-1/3 RPM record

Color: B&W

Sound: Sound

Description: Tavern operators are interviewed on the subject of take home sales. They discuss the importance of well-placed displays to push the merchandise and the advantages of walk-in coolers. All agree that take home sales increased business significantly.

Metadata Source:United States Brewers Foundation Film Catalog, 1959-1960