Will Success Spoil Rock Hunter?

Film opens on a writer for television advertising, Rockwell P. Hunter (Tony Randall) who is low on the ladder at the La Salle agency, the company where he works. With the agency set to lose its biggest account – Stay-Put Lipstick – he hatches an idea to get the perfect model and spokeswoman for the new line of lipstick. For Rita to endorse the lipstick, he has to pretend to be her boyfriend to make her real boyfriend, Bobo Branigansky, the star of a TV Tarzan show, jealous.