WILL ROGERS INSTITUTE FUNDRAISING PUBLIC SERVICE ANNOUNCEMENT w/ MICHAEL DOUGLAS

Genre: public service announcement

Year Published: 1980s

Description: Here is a public service announcement for the Will Rogers Institute, narrated by Michael Douglas and featuring Douglas and Angie Dickinson. It promotes fundraising for the Institute and discusses its efforts in preventive medicine, including nationwide blood-pressure testing and television and theatrical health-education films. Its central message focuses on stroke awareness, urging viewers to recognize warning signs and consult a physician even when symptoms quickly disappear. It highlights celebrity fundraising support, featuring prominent entertainment and sports figures such as Barbra Streisand, Reggie Jackson, Roy Scheider, Ann Miller, Mickey Rooney, Lily Tomlin, Clint Eastwood, and John Wayne, before ending with an appeal to help sustain the Institute's lifesaving public-health work. 0:00 - The film opens by noting that the Will Rogers Institute sponsors a national blood-pressure testing program available to organizations and their members, emphasizing preventive health care and early detection. 0:08 - The Will Rogers Institute is also described as a public-service organization producing health-education films that have reached millions of people through television and theatrical screenings. 0:15 - The narration stresses that these films are intended to help viewers avoid the potentially enormous costs of hospitalization by encouraging people to take responsibility for their health and recognize medical problems early. 0:23 - Stroke is identified as the nation's third leading cause of death at the time. The film emphasizes that strokes may be preventable and introduces warning signals that viewers should learn to recognize. 0:32 - Viewers are urged to speak with their doctor if they experience one or more of the warning symptoms, even if the symptoms disappear quickly. The message highlights the importance of treating temporary symptoms as potentially significant rather than simply ignoring them. 0:37 - The film explains that the Institute's health services require funding but can save lives. A lineup of celebrities is credited with helping raise money for the cause, including Barbra Streisand, Reggie Jackson, Roy Scheider, Ann Miller, Mickey Rooney, Lily Tomlin, Clint Eastwood, and legendary actor John Wayne. 0:54 - The closing appeal encourages viewers to support the Will Rogers Institute's efforts while taking steps to protect their own health, ending with a direct expression of thanks.

Online Copy: https://www.youtube.com/watch?v=8tH2h2Vd4hw

Metadata Source:YouTube