VAN PRAAG PRODUCTIONS 1960s TV COMMERCIALS 7-UP, RONZONI, FAIRMONT DAIRY, B.F. GOODRICH GG33355

This show reel for Van Praag Productions of New York and Detroit, features a variety of consumer products and social messages. Van Praag was founded in 1948 by Bill Van Praag, who made training films during WWII. In the 1950s, the company became one of the largest independent television production companies, and by the 1960s it was producing campaigns for some of the most important companies in the USA. The company eventually became Ernst-Van Praag, which remains in business today. Featured in this showreel are ads for the Army Reserve, Westinghouse, Mediquick, Iso-Aspirin, and McKesson products, Breck shampoo, 7-Up, Mini Mist dry shampoo, and Bulova watches, Reiko tires and Rubbermaid.





0:00 – Rubbermaid Turntables: Solve household clutter with easy-to-use turntables.

2:14 – Clean Water PSA: Rivers are dirty; support clean water programs.

2:52 – Fairmont Mighty C Milk: Vitamin C and protein-rich milk for kids.

3:26 – Fairmont Dairy Fair: Ice milk with 24% fewer calories than ice cream.

4:08 – Sinclair Football Offer: Get a kicking tee and football via special mail-in promotion.

5:25 – Techize Detergent Film Offer: Get discounted camera film with purchase.

6:40 – Ronzoni Granoduro Pasta: Premium durum wheat spaghetti.

8:06 – Army Reserve PSA: Promotes part-time service with full-time civilian benefits.

9:15 – Bonnie Prudden Spaghetti Endorsement: Health and fitness pitch for Ronzoni protein-enriched pasta.

10:22 – Bulova Dolly Madison Watch: Features new unbreakable mainspring.

12:10 – Fairmont Mighty C Milk (repeat): Milk with vitamin C and added protein.

12:44 – Fairmont Dairy Fair (repeat): Lower-calorie ice milk.

13:15 – Mrs. Butterworth’s Syrup: Syrup with real butter for rich flavor.

14:28 – White Rose Ready Tea: Real brewed tea, concentrated for convenience.

15:45 – Mediquick Spray: First-aid spray that relieves pain and prevents infection.

16:49 – Instant Iso Aspirin: Fast-acting pain relief that’s easy on the stomach.

18:03 – Clean Water PSA (repeat): Highlighting human-caused pollution in rivers.

19:20 – Fairmont Mighty C Milk (repeat): Nutritional milk for children.

19:54 – Fairmont Dairy Fair (repeat): Ice milk with fewer calories.

20:32 – McKesson Health & Beauty: Discounts on wellness products.

21:47 – Heinz Great American Soups: New undiluted soups, richer than condensed.

23:03 – Wonder Buns: Healthier hamburger and hot dog buns with added flavor.

24:21 – Reiko & BFG Goodrich Tires: Better tire buying with free wheel alignment test.

25:29 – Duncan Hines Cake Mix: Airtight packaging keeps cakes moist.

26:27 – 7Up “The Uncola”: Refreshing alternative soft drink.

26:36 – Breck Shampoo & Bre Rinse: Natural coconut oil formula for healthy hair.

27:40 – Lark Cigarettes: Filter with charcoal granules for smoother smoking.

28:36 – Mini Mist Dry Shampoo: Quick and easy summertime hair cleaner.

29:04 – Nite-All Sleeping Tablet: Fast-acting, non-habit-forming sleep aid.

29:40 – Miracle White Stain Remover: Gentle yet effective stain and laundry cleaner.

31:48 – Miracle White Fabric Softener: Works from wash start to finish.

33:01 – Rubbermaid Bathtub Mat: Non-slip safety mat with suction cups.

34:02 – Fairmont Mighty C Milk (repeat): Child-focused milk ad.

34:35 – Fairmont Dairy Fair (repeat): Light, creamy ice milk.

35:15 – Westinghouse A/C Service: Rapid repair during Hurricane Donna.

36:37 – Burlington Industries: Makers of fabric products for home and industry.

37:11 – Bonnie Prudden Pasta Endorsement (repeat): Health-focused spaghetti pitch.