Timeless TV: A Glimpse into Classic Commercials from the 50s and 60s

[Applause] clothing values are high and the prices are low no that's why at Robert Haller you save on family clo CL hi kids hi kids let's all sing the kid song if you want shoes with lots of Pep kids kids kids for bounce and zoom in every step kids kids kids You'll Be A Champion with sty hit that ball a half a mile they're tough they last a long long while kids kids kids there's a pair of smart youngsters hi kids hi kid say why do you kids wear kids so I can run faster and jump farther so I can win more often right always look for the label big and blue kids kids kids that spells out us kids for you kids kids kids sh Arch are the right support for growing so be a champion athlete kids kids kids product of United States rubber see these two portable radios well watch this Let Her Go Betsy sorry friend you old style Portables have to go but look at our new RCA Victor portable radio came through without a chip here's the world's first and only portable radio in the non-breakable impact case so rugged it's the only radio case with a 5-year guarantee against chipping cracking or breaking in normal use of course a tube might jar loose but that's easily fixed the important thing is RCA Victor's non-breakable impact case means no chipping no cracking no breaking and hear that tone it's RCA Victor's great golden throat sound see the world's only Portables with a non-breakable impact case as low as 2795 at your RCA Victor deers [Applause] can a watch survive the Niagara Falls test attached to this heavily weighted ball can this watch take the full impact of the rocks and Rapids it's going over watch it down into that raging torrent buffeted and jolted by the force of that terrific current and here it is still ticking away the world's greatest watch value I'm ly van I'm a newscaster and I covered this Niagara Fall Story this is the watch the 17 juwel bull OFA Clipper handsome rugged in the charm and color of natural gold winds automatically with just the slightest motion of your wrist it's anti-magnetic and features this handsome expansion band now the bouleva Clipper is yours to try for two entire weeks before you pay 1 cent yours on the easiest of terms complete price from only $49.50 right now something never before attempted on television an amazing test of automatic washers right here in our studio here's Betty Fess with the trial of the washers yes tonight you're going to see a trial of four of America's leading automatic washers including the westing house laundromat to see just how well they wash and rinse your clothes these four ladies are four leading Club women from the New York State and New York City Federation of women's clubs and they're here to represent you to make sure that each machine gets an absolutely Fair trial they are in no way connected with Westinghouse its dealers or its advertising agency they are Mrs Olen gram Mrs Kenneth Strayer Mrs Donald nags and Mrs Arthur Kramer Now ladies would you each check the inside of your washer to make sure it's completely clean and then next you'll find beside you six white bath towels two cups of dirty sand and some detergent now if you would load those towels into the machine and as you do shake each one out to make sure that it's clean of course the ladies can see and you can't that three of these machines are the automatic Center Post agitator type of washers now they're all brand new models and they're all so well known that in all fairness we've masked them off of course the fourth is the new westing house laundromat with the revolving agitator uh towels all in ladies all in good now would you toss in those two cups of dirty sand and that will represent the heavy dirt that you find in so many of your clothes and then toss in the detergent after that and then if you'll be good enough to close the washers and when they're all closed if you'll start them all going all going fine now would you please all stand right by your washer until the full cycle is completed and that way you and you too will be able to see exactly how well each washer gets that dirty sand out of the towel watch for the outcome at the end of the next ACT and now back to our dramatic test of the washers in our live television studio and the verdict earlier in the show you saw the beginning of a trial of three centerpost agitator automatic washers and the new westing house revolving agitator washer well now each of these machines has finished its wash and rinse cycle and our four Club women from the New York State and New York City Federation of women's clubs are ready to unload them so why don't we go see let's start with uh Mrs strer Mrs strer would you open your machine and take out some of the towels and open them up so we can have a good look at them right there ooh W now as you all saw each of these machines was loaded with six towels two cups of dirty sand and some detergent kind of a mess wouldn't you say Mrs ster bety these towels are just covered with sand the bottom of the tub is oh sand look at that I don't think you'd like your wash to come out like that would you Mrs Str I should say not I wouldn't either now let's check our second agitator washer Mrs nag would you do the same thing would you take your towels out and open them up so we can have a look at them they're dirtier than Mrs stayers they are not a bit clean are they they just look terrible I don't think we need to check the bottom of your machine for sand because I think it's all safely lodged in the towels don't you all over everything now why don't we have a look at our third centerpost agitator machine Mrs Kramer let's see if you did any better would you take your towels out please one at a time and let's see how they look oh oh look at all that sand in that towel that is not attractive is it I should say not and there's still sand in that too and how about look at that yes that seems even worse how about the bottom of machine is there any loose down there I think oh definitely certainly is all that well now I have a suggestion why don't we all go and take a look at the towels that are coming out of the westing house laundromat now you ladies have all seen with your very own eyes just how much sand each of these Center Post agitator machines left in the towels Mrs gram let's have a look at your towels may we oh look at that oh look at how lovely and that clean beautiful and another one just as clean isn't that wonderful each one there's not a grain of sand isn't that wonderful look at that I must say I'm very impressed myself they they all look simply wonderful well now Mrs Grandam I have a clean cloth here I wonder if you would just wipe out the inside of the laundromat oh one more isn't look at that not a trace of well now ladies you've all watched this test we've all seen it right from beginning to end together and you know it was completely fair and impartial and I think I can see that you're pretty impressed with our laundr man very much so I want to thank each of you so much for coming with us tonight thank good you good night good night and uh as for you ladies at home if you're in the market for an automatic washer I'd like to suggest that you go to your westing house dealer and ask him to let you see this dramatic sand test yourself I'm sure you'll agree that the new westing house laundromat with the revolving agitator will wash and rinse your clothes much better than old-fashioned Center poost agitator washers and for the best in laundry equipment or any Appliance remember you can be sure if it's westing [Applause] house this is the coffee potted work listen to it perk look at the coffee as it gets darker and stronger smell the honest coffee smell ah smell it but will this cup of coffee taste as good as it smells you bet it will because it's Maxwell House the coffee that tastes is good as it smells every time Maxwell House Coffee tastes as good as it smells every time if you like to look at good coffee listen to good coffee smell good coffee and taste good Coffee brew Maxwell House the coffee that tastes as good as it smells every time Maxwell House is good to the last drop it tastes as good as it smells every time Maxwell House uh ladies and gentlemen uh this commercial is going to use sublim suim subliminal advertising that means you will never see or hear the name of the product oh it'll be there in the screen all right but the naked eye cannot detect it this way you sit back relax and enjoy me as I tell you this rather funny story it seems that these three men decided to take a [Music] trip the second guy goes back to the dry cleaner say boy opens The Little Door [Music] goes so the third guy says yeah but you better bring back the hangers once a little old lady named Laura Scutter had a thing about potato chips she hated chips that sounded like now I ask you who likes chips that sound like so Laura Scutter decided to make her own a crisp noisy potato chip she went potato shopping until she found the perfect potato chip potato M solid she researched 197 vegetable o s until she found the purest and found the best salt then she put them all together with her secret recipe to make them crisp and crunchy and put them in a special package to keep them that way and this was the result [Applause] [Applause] when it comes to Cracker Jack some kids Never Grow Up this is the sound of a human heart it will beat 72 times in this minute every beat can be a painful throb if you have a headache this pain remedy is bufferin the one doctors recommend by name more often than any other leading brand take two bufferin and every beat can mean your heart is pumping bufferin pain reliever through your bloodstream why such speed because bufferin is the modern drug for pain it is special anti acids that act activate the pain reliever by speeding it into your bloodstream straight to the pain these anti acids also help soothe an over acid stomach a common companion to headache this message will last 60 seconds 72 heartbeats if you had taken bufferin at its start bufferin could already be getting into your bloodstream next time pain throbs upsets you take two bufferin a fast one it's worth it [Music] [Applause] some time ago the Volkswagen people went to see one of Italy's most famous automobile designers [Music] [Applause] they gave him this assignment what changes would you recommend in the design of the Volkswagen he studied it and studied it then he said make the rear window larger that's all that's all we did starting with the 58 a Volkswagen is never changed to make it look different only to make it work better [Applause] you're high above California's Mojave Desert you're watching the end of an unusual test of superhell gasoline a mileage test that began more than 3 miles back each of those 10 cars started with exactly the same volume of gasoline the five dark cars got gasoline we Blended just like Su shell but without one of its nine working ingredients without platform a super shells mileage booster the five white cars exactly the same amount of superhell with platform a the engines are as identical as engines can be the cars started together accelerated to 50 and have held that speed ever since the cars have traveled over 4 miles now look one dark car is out of fuel so are the other dark cars every car without platform 8 is run out of fuel and is slowing to a stop every car on Su shell with platform 8 is getting extra mileage platform 8 is one of super Shell's nine working ingredients to make your car work better stop at this clean white pump for good mileage superhell [Music] [Applause] [Music] [Music] let Hur put you in the driver's seat let hurts take you anywhere at all this vacation really Let Yourself Go Go Herz class with a new Chevrolet or other fine car you'll see things you've never seen before do things you've never done before Herz lets you change the pace completely go where you want when you want if you wish take up to 20 months to pay with the new Herz revolving credit plan so why hold yourself back you get a rest while Herz does the rest just Letz put you in the driver's seat today [Music] [Applause] [Music] the dfus fund is a mutual investment Fund in which the management hopes to make your money grow and takes what it considers sensible risks in that direction ask your securities dealer for a free prospectus [Music] [Applause] [Applause] [Music] for camels from Hollywood Camel cigarettes present Edwin and Ed's guests the three stoes and Helen Forest [Music] oh the show is going to be simply ridiculous [Music] tonight hello Ed the show is about to begin [Music] thank you very much l and gentlemen thank you you know the way I figured if they can send flowers by wire why not people you [Music] know Tonight Tonight Show will keep you on pins and needles if you'll actually not be on pins and needles I mean you will at least be stuck with the show anyhow you save stamps yes I save stamps well I'm save that that kid is a juvenile delinquent why you should have to delink all over me I don't know that guy his father was an an adult delinquent that's what he was that's why the kid is a Jun his father once took my father's gate right and from the front and my father wouldn't tell this kid's father that he took my father's gate and when I asked my father why he didn't tell the kid's father about taking my father's gate my father said he was afraid that the kid's father would take offense me just a minute the phone the telephone hello and this is the front office some of our CBS network executives are coming down to inspect your studio well they can't do that I'm doing a show they can't come well these Executives will be here from New York for only a few days and you must treat them with the greatest respect how do you like that executive all the time executive to me an executive you know what an executive is to me an executive is a man who gets $5,000 a year has a a beautiful office you can see how excited I'm getting over this but that's what he gets 50,000 years I start to say had the beautiful office couple of secretaries but no job executive I don't look at this here caret carpet for executive look at that I never got that at theight and here come the CBS executive look that mus mus what I know this is an extravagant waste of money here boy take this rug and beat it let's no wa for a vice president to talk oh he what is this whole thing anyhow we are the CBS Brain Trust this is our vice president in charge of soap opers oh the Vice President in charge of soap opers how do you do and this is our vice president in charge of cutting cost why certainly out cut the cross right away there it is right there give me that all right un buting your coat stupid all [Music] right gentlemen the vicissitudes of one circumstances in these surroundings makes it n impossible to State one's feelings which entitles you to additional chastisement prepare for the double Zinger thank you didn't put your fingers out like that now hold your arms out that way on your mark get set [Applause] go I've had enough of this an executive it's got to stop I'm trying to do a show well we're going to make a few little changes around here there'll be no changes I'm going to do the show myself and I'm going to start it right now with a camel movie well after the camel movie we're going to make some changes there will be no changes got to be changes [Applause] [Music] a cigarette be oh Dan's used to Ling Fierce and wild when it comes to smokes he likes a cigarett smild he says smoke camels and you will see they're so mild camels suit you to a [Music] Teel cigarette [Music] this is my suit especially for picking oranges Naval Naval orang we had such fro this past winter have no idea what it did to this Citrus CR [Applause] look at that so cold frozen orange Duke but look at this beautiful scenery isn't it gorgeous look look at the pond the wishing Pond the scenery the trees the bird bath lots of people have thought of a very bath before but I'm the first one to think of this you know this I think is so wonderful see the next you this is really I'll tell you what this whole scene is for it is really to welcome my beautiful and lovely guest Helen Forest would you play some lovely music for the lovely Helen [Music] Forest if that's Helen Forest television is in way shape than I thought it [Music] was we're going to make some changes around here yeah we're going to make some changes around here quiet wait [Applause] yeah you got to stop this you got to stop the whole thing you're ruining my show please we're trying to help you I don't need any help I can ruin my show myself I don't let me alone you can't do a television show with that pond here it's very unsanitary yeah it breeds fish I didn't say anything well now you see that should teach you a lesson they making an executive out of me now this is we got to get rid of that fishing pond no boys boys stop stop boys that is not a fishing pond that is a wishing Pond wishing fishing sming has got to go ter wait a minute I'm going to make a [Music] wish oh Helen for this is just what I wish for Helen Forest I'm so glad you finally got here these boys are driving me crazy well who are they well they claim that they're top breath from New York you know what top breath is they make uh pipes for under sink in the kitchen what is this what is this this is a television camera take one just a minute the television camera Helen I want you to see this instrument this is the instrument that takes a picture of my face and it sends it out all over the country and millions of people sitting in front of their sets looking at me you know see and it gives them a chance to say uh who's that of course these things we have to see if that setle photograph matter wait a minute boys wait a minute this is my show I will look at it how's the scene Ed well I can't tell I'm looking at an old Hong cidy picture here you can't can't get over that boy hoppy gets him every time look at those treats we'll have to do away with them that was he that's the worst scene I ever saw that's the worst saw I ever seen back to you in just a minute stop it stop it boy hey wait a minute he stop stop boys boys this is a wishing Pond such executive this is the wishing pun shall we all make a wish all right wait wait a minute it's too small a f for all our wishes just let me wish alone we I get a little coin here I wish I made my wish now I throw a coin in the pond just what I wish for was the whole that's exactly what I and now Helen now Helen I would like to ask you Helen what are you going to do forat well I'm going to do a torch song Ed well I thought you would I love these kind of jokes you know but you really can sing in front of this pizza muslin this was bought at a fire sale by CBS this thing here you know you going to sing a talk song I'll tell you what you should do to be in the perfect setting you should have a Speak Easy scene you see now we'll have would you open the Cadence please look at that look at that oh wonderful television you know they had this seen me since 1928 or 29 this is a spy oh that's beautiful now you sing in front of that oh that's beautiful and but uh what you going to do while I sing Oh I'll think of something it's uh yeah what do you want it's okay Joey he's a friend of mine okay thank you very [Music] much most people get their wish as time goes by but I guess i' been cheated the dream that I have waited for has never come [Music] true the dream of just one simple thing i' love to do I wish that I could chy like my sister Cate me like the jelly on a big blue place my mother wanted to know today why all the boys are looking at Katie that way all the in the neighborhood know that you can sh me and it's done the sun I know I'm late but I'll be up the stage when I learn to do the shiming like my sister Kate took my sister Kate to see a Burless show thought she learned a lot of things she didn't know after watching for two minutes flat she yell I can shake mine much better than that so she stands right up just as big as life till his fell wants to leave his wife oh I where can I learn to sh me like my sister Kate oh sh me like my sister Kate window sh me like my sister K Arthur yeah shy like my sister k [Music] [Applause] [Music] [Applause] [Music] and Now ladies and gentlemen I'm going to do some advertising for my sponsor Camel cigarettes I really do not have to mention Camel cigarettes I don't even have to mention the word camels I don't have to mention my sponsor I don't have to but the unemployment agencies are jammed but instead of telling you how wonderful camel doll I'm going to show you absolutely show you that four people out of five actually act for camels and the fifth one ask for matches I've been working on this here for about 3 days this is my display I just oh yes yes Miss do you have any Camel cigarettes here Camel cigarettes I'll look Camel cigarette you wish a pack please yes good ni pack I've been waiting you on this this display for 3 days now there you are thank you well that's perfectly all right I'll finish the display you know oh yes yes I'd like a package of those delicious mild Camel cigarettes see yeah unquestionably she's being paid by the sponsor Camel cigarette yes here's some Camel I've been working on this display 3 days you know thank you very much well that's perfectly all right I'll finish the display now oh For Heaven's Sake yes Miss I like a package of Camel cigarettes please camel yes oh there some up there I've been working on this display 3 days you know it's to go up two more higher you see there you are Miss thank thank you you're welcome oh um you better make that two packaging you mean you want another package of camels yes please you just thought of that you made it up [Applause] [Music] yourself there you are man thank you perfectly all right got to finish the play it Bill Bill froley my goodness me my good bill I must admit that you have me absolutely I'm I'm so surprised you know at seeing you here why well I don't know I'm just uh I don't I thought that you were to be on my show next week when I have Joey Brown also and and Iona Mai that's what and I'm surprised to see you here tonight yes I know that Ed I'm very happy about it thank you well that's well I just happened to be in the neighborhood and I thought I'd drop in for a pack of camels Camel cigarette yes you have camels well I'll look one pack of Camel cigarettes one pack won't catch me again on that no no no no I want a pack out of this carton Pard me this carton you want to pack out of that carton that's right that carton he probably will not be on the show next week thought of this I don't know 3 days I've been waking on this Come On Son don't loer come on not loitering I'm different come on come on there you are Bill thank you but I want the whole carton one of those one of this carton you want this carton here that carton there do you mind I've been waking three days on this thing here hurrying up son well you're hurrying [Music] up there you are Bill thank you Ed thank you very much see you next week bill you bet you will yeah good night good night and be funny is it I suppose I suppose that you folks thought that all of those uh Camel cigarettes were going to fall down you know didn't you really cuz I did too you know this is a disgrace you call that advertising you've been at at 3 days where's that cotton of camels what cotton get another carton the camels get another carton yourself pardon me uh do you have a fountain pen oh a fountain pen yes sir I do yes thank you yes have a block Wise Guy huh do you have a fountain pen well yes here's one thank you oh [Music] oh you know something that has got to stop because you're driving me crazy I've got to get rid of these Executives I've got to find a way to get please bring that one I got an I've got to get rid of this bring it on P would you please I get rid of them I must get rid of them would you take this please from me Lenny thank you very much see these are the three Executives you've seen their initials for years that's C and that's B and that's f c BS you've seen them all over I'll get rid of them Mr C you want it on the phone here oh thank you it's all right hello hello Mr B you want it on the telephone please than you that's all right hello hello hello hello hello hello Mr you want it on the telephone here thank you thank you hello hello hello hello I will get rid of them ladies and gentlemen now that I've got rid of the executive for the entire evening I'd like to show you an invention of mine you know so many people have been writing in for me to help them actually help them I mean in things in Affairs at home for instance so many people go to bed without taining out the life having forgotten it they're in bed they have to get out of bed get up and turn off the light get back in bed probably catch C something see for that reason I want to show you my invention this does the way with getting up out of bed if you've forgotten to pin out the line it's a rock now if your aim is good you never have to get out of bed take this up out of my own head that's and Now ladies L and gentlemen ladies and gentlemen so often have you heard me describe plays and dramas different things tonight we're going to play a great drama it's truly wonderful I mean the first scene is so interesting where this fellow leaning over the bar you know and and and and the man comes up to him you'll see that and he says to him he says what's the reason for all this terrible condition you're in and he says I just ordered 22 drinks and the guy says why did you order 20 to drink and the fell said course there's a sign over the bar which say no one saved under 21 only some of the jokes that you will hear are even worse than that open the cence for the drama he is my leading man she is what he's leading up to this stage is Absol again these guys again get busy and clean this stage up yes pardon me get the he here stop it stop all this Bo stop it stop it stop it stop I don't need any acors stop it take up the scenery I don't need any scenery take everything I don't need anything I got to get rid of these Executives they're absolutely driving me crazy I've got to get rid of them that's a sandbag that's dangerous you know that that that could kill someone I be forgiven for the thought which is running right through my oh gentlemen yes I mean now that you here from the East and all uh would you do something for my audience would you sing would [Music] boys here wait look boys look here just stand here stand right around the inkw here just just like that now wait a minute now you don't have to Dr it out would you play some executive music please a tulip aell T and I a big red when you me was Heaven bless me what a blessing no one [Music] when you me de [Music] blps you lip and I a big I inard in don't dance out of this position Bo sing like that sweet yellow and [Music] I you made when you call me de down the blp you and I a B I met her in the Dawn and in an Old Kentucky Town the shin [Music] down when you call me de down [Music] make the camel 30-day mildness test and you'll know how mild a cigarette can be camels are so mild that in a recent test of hundreds of people who smoked only camels for 30 days noted Throat Specialists making weekly examinations reported not one single single case of throat irritation due to smoking cam but test cam yourself in your T-Zone see if you don't agree that cams are the mildest best tasting cigarettes you ever smoked every week in the year the camel people send gift cigarettes to servicemen's and veterans hospitals this week camels go to veterans hospitals Coatsville Pennsylvania and Oklahoma City Oklahoma United States Army Oliver General Hospital Augusta Georgia and the United States Naval Hospital Charleston South Carolina the camel people have now sent more than 190 million free camels to service men service women and veterans [Music] it's a story about me it's in the Radio Mirror it's written by uh a uh Mrs Edwin probably a relative you know by the way I want to thank the three stes for playing the part of CBS executive and any resemblance to the stes and the real executive is uh definitely [Music] [Applause] malicious B win is talk to you over these same stations every Saturday night by camo cigarettes next week Ed's guest will be one of America's most beloved comedians Joe E Brown and the most beautiful blonde in Hollywood Elona Massie bob L man speaking the CBS the Columbia broadcasting system [Music] [Applause] [Music]