The Fourth Man

Duration: 15 min

Genre: Beer Packaging and Merchandising

Year Published: 1954

Creator: Continental Can Co.

Format: 16mm

Color: Color

Sound: Sound

Description: Animated cartoons of beer merchandizing that cleverly emphasize the importance of containers in selling beer, whether it is in food stores, package stores or taverns. Stresses cans as the ideal package for beer that is consumed at home.

Metadata Source:United States Brewers Foundation Film Catalog, 1959-1960