The celluloid salesman
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Revealed is how sly marketers used 16mm films to shape new generations of loyal customers. Under the pretense of education, these filmmakers promoted their products in the guise of phony newsreels, classroom shorts, and travelogues. They depict an American consumer wonderland in which furniture is doused with DDT, a blender is a piece of modern sculpture, and sex goes hand-in-hand with the sale of copier toner. Also included are rare promotional films not intended for public consumption.
Credits
A/V Geeks (Firm); Wood (bret); Elsheimer (skip)
Complete catalog record
Original source: Title from container. | "From the A/V Geeks film library." | Originally produced 1946-1970s. | Curated by Skip Elsheimer.
Release: New York : Kino International, [2011]
Physical description: 1 videodisc (213 min.) : sound, color and black and white ; 4 3/4 in. | polychrome | monochrome
Contents: Contents: Movies move people / Kodak (1969, col., 23 min.) -- Comprehending blending / Hamilton Beach/Portafilms (1963, col., 18 min.) -- Doomsday for pests / Sherwin-Williams/Jerry Fairbanks (1946, col., 14 min.) -- Freeze-in / Sears, Roebuck & Co./Calvin Productions (1968, col., 16 min.) -- Miss Puff / Labelon Toner (ca. 1960s, col., 10 min.) -- The adventures of Chip and Dip / Potato Chip Institute/Academy McLarty Prods. (1968, col., 20 min.) -- News cavalcade / Sterling Movies (1965, b & w, 13 min.) -- The stage is yours / National Cotton Council (ca. 1961, col., 13 min.) -- Goodbye to garbage / General Electric (ca. 1960, col., 5 min.) -- This is-- elk country / Schlitz Brewing Co./Centralab/Edlin Film Prods. (1967, col., 10 min.) -- Give the lady what she wants / GATX/PC Prods. (ca. 1970s, col., 21 min.) -- Your daily bread / American Bakers Asociation (1957, col., 12 min.) -- Ideas in action / Westinghouse Electric/Jam Handy Organization (1966, col., 6 min.) -- Goodbye weeds / Sherwin-Williams/Jerry Fairbanks (1946, col., 18 min.) -- A summer opportunity / Collier's (1969, col., 14 min.).
Subjects: Marketing -- United States | Deceptive advertising | Marketing | Marketing -- Psychological aspects | United States
Country: United States
Release: New York : Kino International, [2011]
Physical description: 1 videodisc (213 min.) : sound, color and black and white ; 4 3/4 in. | polychrome | monochrome
Contents: Contents: Movies move people / Kodak (1969, col., 23 min.) -- Comprehending blending / Hamilton Beach/Portafilms (1963, col., 18 min.) -- Doomsday for pests / Sherwin-Williams/Jerry Fairbanks (1946, col., 14 min.) -- Freeze-in / Sears, Roebuck & Co./Calvin Productions (1968, col., 16 min.) -- Miss Puff / Labelon Toner (ca. 1960s, col., 10 min.) -- The adventures of Chip and Dip / Potato Chip Institute/Academy McLarty Prods. (1968, col., 20 min.) -- News cavalcade / Sterling Movies (1965, b & w, 13 min.) -- The stage is yours / National Cotton Council (ca. 1961, col., 13 min.) -- Goodbye to garbage / General Electric (ca. 1960, col., 5 min.) -- This is-- elk country / Schlitz Brewing Co./Centralab/Edlin Film Prods. (1967, col., 10 min.) -- Give the lady what she wants / GATX/PC Prods. (ca. 1970s, col., 21 min.) -- Your daily bread / American Bakers Asociation (1957, col., 12 min.) -- Ideas in action / Westinghouse Electric/Jam Handy Organization (1966, col., 6 min.) -- Goodbye weeds / Sherwin-Williams/Jerry Fairbanks (1946, col., 18 min.) -- A summer opportunity / Collier's (1969, col., 14 min.).
Subjects: Marketing -- United States | Deceptive advertising | Marketing | Marketing -- Psychological aspects | United States
Country: United States
More in Classic educational shorts
- Safe-- not sorry
- The celluloid salesman
Sources
- UCLA Library Catalog · record ↗ — title, creator, length, format, color, sound, genre, description, credits, catalog record
Record added 2026-11-08 20:56:08