“The Business of Steel Erection” — 1960s P&H crane promo film

[music] [music] >> Every working day, 16,000 [music] tons of steel are set in place in the United States. In the course of a single year, that's 4 and 1/4 million tons of new steel erection. This spells opportunity. >> [music] >> Far greater opportunities lie just ahead. For according to the American Institute of Steel Construction, the industry has achieved a significant breakthrough in the development of new high-strength steels. This will make the use of steel easier for the architect and contractor, and more economical for the owner. As a result, the market for steel erection is expected to grow by leaps and bounds.