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Ivory soap invites you to take a look at the basic American woman she's Fair she's dark she's short she's tall she comes in all shapes and sizes and colors but one of the things American women have in common is that fresh wholesome look the fresh scrubbed look of healthy looking skin that's the basic American look and it comes from a basic way of life good healthy food exercise and plenty of soap and water like Ivory Ivory is a basic American soap for healthy looking skin and basic values never change basic values like Purity like mildness like more doctors recommending Ivory than any other soap healthy looking skin is one thing American women have in common Ivory soap is another Ivory a basic American soap to care for that healthy American look every time Kathleen visits Spencer's Nursery Spencer breaks into a grin a real nice looking lady that Kathleen makes you smile just to see her it's that fresh healthy look she's got how does she get it you know I don't use anything fancy on my skin just lots of soap and water I use Ivory Ivy doesn't work any Miracles but it does help keep my skin healthy looking then there's bee Kathleen's hairdresser every time I suggest a permit she says no keep it simple it suits her though it goes with Kathleen's fresh scrubbed healthy looking skin I've always trusted Ivory for my whole family you know it's Purity and more doctors recommending it than any other soap Ivory helps us all keep our skin healthy looking Kathleen's husband John likes her looking natural and wholesome and healthy cuz healthy looking skin says such good things about you and washing with pure mild Ivory helps it happen do American women look different than other women in the world ask an American man different yeah they look fresh and clean you know kind of wholesome look here's a picture of my wife she always looks like like she just washed her face the fresh scrub look of healthy looking skin plenty of soap and water helps that happen like Ivory soap and water no soap cleans more gently than Ivory clean up and regular gentle cleaning is really important for healthy looking skin matter of fact no soap has helped more American women keep their skin clean and healthy looking than pure mild Ivory do American women look different than other women in the world you bet they do it's the fresh scrub look of healthy looking skin and Ivory helps it [Music] happen was there ever a time when all you wanted was a long hot shower that's how I felt the day we hiked through the state park after the long drive home I was exhausted boy did that shower feel good there's a pure fresh feeling of clean we call that Ivory feeling there's a pure fresh feeling of clean we call that Ivory feeling maybe it's just me but I get a very good feeling with Ivory it makes me feel fresh and well almost new I like Ivory being simple basic soap it smells very fresh and clean there's no deodorant smell or cream smell or heavy perfume smell Ivory just makes me smell very fresh and feel really really clean there's a pure fresh feeling of clean we call that I every [Music] feeling remember the pies you made in the mud and Mom said oh mercy go climb in the tub remember that Ivory feeling of clean that pure fresh Ivory feeling of clean remember the picnic the fun and the laughter remember the Hot lazy cool shower after remember the the smell and the feeling of clean that feel like a kid again feeling of clean that pure fresh Ivory feeling of clean that Ivory feeling the pure fresh feeling of clean Ivory simple basic soap with a pure fresh smell Ivory for that pure fresh feeling of clean you're home from the job you're tired and worn a long steamy shower and you'll feel reborn come home to that Ivory feeling of clean that feel like a kid again feeling of clean that pure fresh Ivory feeling of clean that Ivory feeling the pure fresh feeling of clean iory big girls get that little girl look with iory ivory complexs get that little girl look with Ivory every woman can find the little girl look in her complexion with pure mild Ivory washing with Ivory helps give you big girls that fresh young little girl look you can get that little girl look with I big girls get that little look with I [Music] I look at me my nose is too long I'm skinny but a lot of people seem to like the way I look I'm not a health nut but I know natural things are best for me inside and out I look healthy cuz I stick close to Nature get lots of sleep I eat right and I keep my face clean to help my complexion stay healthy looking I use Ivory it's natural soap soap plain and simple you know Ivy hasn't any heavy perfumes creams or deodorants in it and cleaning with Ivory helps keep my skin looking healthy it can't make you beauti beautiful but regular washing with Ivory can help you get that healthy look people like to look at that's the nature of Ivory soap to healthy looks Ivory soap hi I'm Robert King and you're right pulling a sink from a cup of coffee that's some cup huh well now just look at these stains this sink already had tough food stains and coffee stains now it's even been soaked in coffee and it's a great way to show you that you can't stop Comet you can't top Comet let's sprinkle some Comet on these stains and start rubbing now you notice how Comet really gets to work on these stains they can't stop comet look at it clean Super comet's got chlorinol 3 disinfects better too remember those tough food and coffee stains you'll never see them again that's power other cleansers can't beat that as I said you can't stop Comet you can't top Comet anyone for coffee Jimmy what are you eating piece of Apple the piece that just fell in the sink oh dear thr it away why mother that sink is clean just about the cleanest place in the house well really dear I just cleaned it with Comet you know she's right Comet makes your sink just about the cleanest place in the house Comet with chlorinol removes tough food stains better than other leading cleansers and it cleans deep this sink magnified 15 times shows why that's important sinks are full of tiny pits and holes where dirt and stains hide we'll clean part of the stain with Comet rinse and see the difference the pits and holes are so clean they almost disappear Comet disinfects too even in the holes you're right it is clean Comet makes your sink just about the cleanest place in the house a liquid cleaner oh I got a great one with a new pine scent pine scented I like that but how does it clean floors clean's great it's new Pine ammonia top job yes top job's got a fresh new pine scent and it's better than other leading liquids for big tough jobs here's why other leading liquids work fine right out of the bottle now how about mixed with water for big tough jobs like this kitchen dirt we built up watch top job here other cleaner here after 12 Strokes each you still see some dirt here but the top job side's cleaner because Pine amonia Top job keeps more strength in water thanks for the top job my floor looks great for big tough jobs get new fresh smelling pine amonia top job it keeps more strength than water remember top job for tough jobs [Music] maybe detergents have changed but kids sure haven't they still play baseball and they still play hideand-seek on a rainy day and they still get covered with catp and you still got to get those clothes clean well tide can help it can help you solve some pretty tough laundry problems and give you clean wash see even that dirty baseball uniform came clean everything smells fresh too when you've got kids you need a detergent that'll do the job and Tide does you'll be pleased with it tide it gives you a fresh clean wash try tide without phosphates in this area and if you ever run into a particularly tough laundry problem check the back of the tide box for tips on how to handle it or call us tide at 800 543 7310 toll-free and one of our experts will get back to you soon with all the help he can are you regular tide user yes uh-huh you like it yeah I tried a lot of different ones I just finally tried the tide it seems to take care of everything shirt collars and my husband's cuffs and everything how about the kids' clothes well we've been in a new house for about a year and a half and it seems like that the mud is just endless no matter how long you're in you never seem to get rid of all of it and they find it no matter where it is and uh they're great for running around in their stacking feet so I uh like it for getting the sacks clean I'm going to take it tied going to give you twice as much of another leading branded detergent will you make that swap with me no but there's twice as much well I know but twice as much isn't going to do me any good if it doesn't get my clothes clean as the time the way it is you see some women won't swap their tide for even twice as much of another detergent get tide XK with XK enzymes cuz the tougher your cleaning problems the more you need Tide it's done real well for me that's why I've stuck with it my name is Margaret baracani I'm a housewife and I'm a nervous wreck standing in front of the camera but I told the tide people a story about my son Paul and this special blue shirt and they asked me to tell you I had to buy Paul a blue shirt for a class play well without thinking he wore it the day before the play and on the way home from school he stopped for ice cream and then got pulled into a football game between the ice cream and the ground in dirt the shirt looked hopeless I didn't think even Ty could get a clean and it was too late to buy another shirt Paul felt terrible he said he had to wear that shirt for the school play so I gave tyde a try well thanks to tide the shirt turned out beautifully and the next day I was really proud of how Paul looked on stage get tied cuz you know you can trust tide to get clothes clean I really depend and on tide meet Mrs an cunio of Harvard Massachusetts she's going to tell a story that might shake up a lot of your ideas about washing clothes well it all began when I threw this old favorite Jersey of mine reluctantly into the rag draw because of a hopeless Fain I used it for polishing mopping up dirt spills one day I was doing a load of Rags with some Tide that I had got NS special when I took the Jersey out I couldn't believe it the dirt and stains were out and well it was clean enough to wear again then I saw it wasn't tide I used it was tide XK I've used tide XK ever since even when it's not on special and my whole wash is cleaner and whiter than I ever thought it could be incredible tide XK with stain removing XK enzymes it's so powerful it soaks out stains while it washes out dirt and if you don't believe it get in touch with Mrs cunio at 8002217374 [Applause] we both have youngl looking hands their hands do look young even close up our housewife knows about hand care I do take care of my hands and I use Ivory liquid for dishes Ivory liquid is just very mild the suds are nice and I really trust it you know for my hands that was our 30-year-old talking let's see if her serve gives her away whoa so it looks like she's the ace Mrs matis yes I don't play anymore well you do have lovely hands though oh thanks Ivory liquid helps me take care of them oh I forgot to tell you guess who I saw today who old jeie bristle old she's my age you know what I mean I know you used to like her no I didn't I did didn't I how is she oh fine she's uh married and uh lives in uh Denver Kate's funny she should see how much younger she looks in Genie face skin and look at her hands how smooth and young they are the ivory liquid oh mild Ivory liquid ever notice how many women with young looking hands seem to use it sure they take care of their hands too but when it comes to washing dishes they use Ivory liquid it's so mild it helps hands stay young looking mild Ivory liquid try it because sometimes his nicest Compliments are the ones you never hear love you 3 22 year old Airline stewardesses but one of us is a fake she's really 35 not 22 and she's a housewife not a stewardess which one is a 35-year-old housewife who does dishes for a family of five we've disguised everything but her hands hands won't help you guess right because our housewife uses Ivory liquid helps leave her hands with a creamy young look it's the creamiest looking mildest Ivory liquid ever it even whips looks creamy feels creamy Ivory liquid hands help keep your age a secret give up it's not me it's not me either here's our housewife that's right I'm Mrs Robert Thompson and I'm 13 years older than those stewardesses your hands could fool anyone with that creamy young look that why you use Ivory liquid Mrs Thompson that's right it helps me look younger than I am that's fun can you pass the healthy looking skin test first wash off all your makeup and look at your face see if your skin looks fresh do you have a healthy glow mhm okay now in a harsh light do you still have a healthy glow sure know why of course you use Ivory soap come on you know better than that Ivory can't do it all by itself you've got to get enough sleep eat right and then wash regularly with Ivory that's what helps my complexion stay healthy looking Ivory is plain soap no heavy perfumes or creams or deodorant in it see Ivory even looks healthy if you want to p the healthy looking skin test get enough sleep eat right and wash regularly with Ivory what are you looking at you I like the way you look you like the way Jane Huntley looks too you think she's gorgeous yeah but you look better you look healthy that's it your skin looks healthy clean and sunny and natural know why my skin looks healthy why cuz I've gotten back to basics Sunshine fresh air healthy foods and plenty of soap and water I use Ivory every day Ivory sure Ivory's basic it fits in with a natural healthy life Ivory's natural soap simple basic soap no heavy perfumes creams or deodorants when you think of about it regular washing with Ivory goes naturally with healthy looking skin you look great I look healthy not gorgeous like Jean Huntley but healthy Get Back to Basics with Ivory the natural soap for healthy looking skin Kathy Ward isn't beautiful I think she is oh she's a nice attractive girl but she's not beautiful well then what she got that makes me think she's beautiful what's Kathy got introducing healthy looking skin skin that looks clean and radiant and natural what helps Kathy get it regular gentle cleansing she uses today's Ivory the natural way to healthy looking skin yes there's more to Ivory than Purity and mildness Ivory's natural soap simple basic soap without heavy perfumes creams or deodorants and natural regular cleansing is a must for healthy looking skin maybe Kathy Ward isn't beautiful and maybe she doesn't have to be shouldn't you wash regularly with today's Ivory the natural soap for healthy looking skin wow Kathy I'm 17 I've been using Ivory for 17 years I'm not going to tell how long I've used Ivory but it's it's a long time I think the longer you use a soap the more you appreciate its mildness I'm 25 and I've been using Ivory for about 6 years not counting when I was a baby I used to switch around and one day I got to thinking about how often I wash my face not just day after day but year after year you know mildness really becomes important when you think about it that way so I switch back to Ivory I guess if you really care about keeping your skin healthy looking I really mild soap is very important since mildness is so important for healthy-looking skin shouldn't your soap be Ivory Ivory was made for mildness Ivory's rich white lather cleans gently day after day and helps keep your skin healthy looking year after year makes you think about Ivory in a new way doesn't it to help keep your skin healthy looking shouldn't you have Ivory's mildness every day of your life know what my husband gave me for my birthday an apple tree obviously he doesn't think I look like the Glamorous type I guess he thinks I look more like the healthy outdoor type a wife and mother talks about healthy looking skin and Ivory soap if my Skin's fresh and healthy looking I guess it's cuz I've gotten down to Basics you know fresh air Sunshine healthy foods and lots of soap and water which the kids aren't too crazy about we use Ivory around this house ivory natural soap simple basic soap I cleans gently and to me gentle regular cleaning very basic for healthy looking skin all that along with Ivory's Purity and more doctors recommending it than any other soap give me a lot of confidence in Ivory you know get down to Basics with Ivory a natural soap for healthy looking skin for me for you you shouldn't have what is it something wonderful a wonderful way to help you have healthy looking skin healthy looking skin skin that's clean and radiant and natural oh that is wonderful I bet it's some exclusive exotic expensive no it's Ivory soap sure you see regular gentle cleansing is the natural way to healthy looking skin and ivory is natural soap natural now wait I know about Ivory's Purity and all those doctors recommending it but what do you mean natural Ivory simple basic soap without heavy perfumes creams or deodorants and natural regular cleansing is a must for healthy looking skin that makes sense I just never thought about Ivory like that before regular cleansing with today's Ivory the natural soap for a healthy looking skin for me we women have a right to change especially the way we look we've powdered we've painted we've rouged we've shadowed we've changed everything's changing except your skin and Ivory soap know why we're not changing Ivory because Beauty begins with a better complexion and no soap is better for your complection than ivory with its Purity and mildness face it no soap can make you beautiful but Ivory takes care of your skin underneath it all and that's why Ivory staying the same oh we could change Ivory it could be heavily perfumed creamed or deodorized but if we added anything it just wouldn't be Ivory pure anymore you know your skin needs Ivory's Purity and mildness because Underneath It All Beauty begins with a better complexion Ivory soap it's unchanged for the better when I'm older I'd like to look like Anne she's got a great healthy look people really admire an's fresh healthy looking complexion and what advice would you give Jamie about keeping her skin healthy looking well I don't know I guess to begin with I think skin has got to be really clean to stay healthy looking so I think your soap is really important when you think about washing your face not just day after day but year after year you've got to use a really mild soap as far as I'm concerned the sooner she starts using Ivory the better it really helps since mildness is so important for healthy looking skin shouldn't your soap be Ivory Ivory was made for mildness Ivory's rich white lather cleans gently day after day and helps keep your skin healthy looking year after year I guess I'd tell Jamie that if she wasn't using Ivory now she better get started to help keep your skin healthy looking shouldn't you have Ivory's mildness every day of your life Alice Alice who left all that gorgeous pie boy said the crust was too tough guess I'll have to throw it away ridiculous it's from it's too tough and I can't afford to waste nearly a dollar's worth of lemons and all what went wrong instead of my usual Crisco I used a cheaper shortening you didn't use Crisco why to save money oh this is how you really save Crisco uh-huh a Crisco pie crust only costs about a penny more a penny precious little for a flaky Crisco crust like this talk about flaky tender crust and you don't have to worry about wasting this expensive filling bet your boys won't leave this on the plate if there's any left to leave worth a penny more Crisco sure is a bargain Crisco only about a penny more for really flaky crust mom don't don't use Betsy what are you saying don't use Crisco oil mom there's something new Betsy I can't try every new thing but this is new Crisco oil new Crisco oil fries lots better my teacher in cooking club told us girls once in a great while something special comes along this new oil is special you see for crisper less greasy tasting fried foods you must fry hot enough but then you get Splatter so you lower the heat that's wrong but new Crisco oil splatters 40% less than other oils helps you to fry hotter so you can get crisper chicken like this hey it's great chicken no greasy oily taste try new Crisco oil and Fry hotter for crisper less greasy tasting fried foods introducing a revolutionary new kind of coffee new epic coffee with flavor that goes beyond instant Beyond freeze dried even Beyond perked coffee wow best cup of coffee I ever tasted new Epic Coffee not just a new brand a new kind of coffee epic is made with a special flavor process ordinary percolating lets flavor Escape in the form of Aroma but epic special process is different it captures that Aroma and turns it back into flavor you get chunks of coffee that burst into flavor the moment you add hot water fantastic like she said the best coffee I ever tasted epic coffee with flavor that goes beyond instant Beyond freeze dry even Beyond per new Epic Coffee [Music] introducing a revolutionary new kind of coffee it goes beyond instant Beyond freeze dried even Beyond perked coffee Cofe great coffee for the first time this is epic coffee great coffee for the first time epic made possible by a special process that gives you more total flavor when ordinary coffees percolate flavor Escapes in the form of Aroma but epic's special process is different different it captures that Aroma and turns it back into flavor result chunks of coffee with more total flavor add water and dring great coffee great coffee for the first time new Epic Coffee Dr great coffee Cofe for first timee Epic Coffee cof Cofe for Time Fresh Perk coffee there's nothing like it all you give me at home is instance oh Harry not here another cup Harry I'll get it by Betty you never use this percolator where the fresh coffee come from it's new Epic Coffee fresh Perk coffee with a fresh frozen in this came from a jar here's epic's secret epic takes an extra processing step it captures the aromatic fresh perk flavors ordinary instance lose epic preserves these flavors by Deep freezing them at temperatures that go down past 50 below past 80 below way down at 108° below zero because the deeper the freeze the fresher the flavor then epic returns these flavors to The Brew so epic tastes fresh perk got some of this uh fresh perk for me huh a whole jar full honey get new Epic Coffee fresh perked coffee with a fresh frozen in your hair is so soft and shiny my hair used to look like yours once until I started using hairspray that's why Johnson's the gentle care people invented a new hairspray Johnson's family Hairspray the nicest cleanest hairspray ever sure you spray it on but the resemblance to other hairspray stops right there because Johnson's family hairspray gives you a nice clean hold that makes your hair feel softer and bouncier than it has in years but naturally look most other hairsprays leave hair sticky compared to nice clean Johnson's family hairspray Johnson's new family Hairspray the nicest cleanest hairspray ever we babied your baby now let Johnson's Baby your hair I had to put the new bride to work my own mother Mrs Paul cam Holtz recalls an embarrassing moment the kind you won't worry about when you use Cascade we were all really happy when after so many years mother remarried so I plan this little GI together now just as the family started arriving and I was still well unorganized I noticed the spots on the glasses I was kind of embarrassed but I just scooped them up and did them by hand we all pitched in mother me and Nick too he's a doll mom let me in on Cascade I promised I'd give it a try cascad sheeting action fights drops that cause spots leaves dishes virtually spotless mom was right so I've been using Cascade ever since for about 2 years now get the Cascade look beautiful do you know when I get to the breakfast dishes after I get home from work dinner is over the kids are in bed and it's finally peaceful of course by then everything's kind of dried on and gluey but I've used Cascade for years now and none of the others does a better job of cleaning up those day old dishes Cascade gets them practically spotless to show you how Cascade gets dishes practically spotless We'll Wash this glass plate it's caked with day old egg Cascade Cuts through most dried on Foods leaving dishes clean but clean is not enough now cascade's famous sheeting action fights drops of rinse water that could dry into spots dishes come out out virtually spotless I've tried others I try them but I always come back to my Cascade because none of them comes closer to getting things spotless even my day old dishes Cascade really helps me [Music] this is AER