Summit Cookie Bar - 1970's?
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Summit was a candy bar manufactured in the early 1980s by Mars in the United States. Labeled "cookie bars" on the packaging, but "candy bars" in some advertising, they consisted of two wafers covered with peanuts, all coated in chocolate.
In 1983 Mars changed to individual foil wrapping and promoted the bar as having 30% more chocolate. Consumer panelists said the modifications were more gimmicky than substantive. The new bar was longer, thinner, and firmer, and received mediocre reviews. Keeping the bar from melting was noted as a problem.Production of the bar was halted and it is no longer available.
From a 16mm print
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In 1983 Mars changed to individual foil wrapping and promoted the bar as having 30% more chocolate. Consumer panelists said the modifications were more gimmicky than substantive. The new bar was longer, thinner, and firmer, and received mediocre reviews. Keeping the bar from melting was noted as a problem.Production of the bar was halted and it is no longer available.
From a 16mm print
Follow us on Twitter @FromFilm
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Sources
- YouTube channel: In16mm · video ↗ — title, description, video
Record added 2026-06-15 17:36:02