Steady Does It, a Report on Beer Merchandising

Duration: 12 min

Genre: Beer Packaging and Merchandising

Creator: Owens-Illinois

Format: 35mm filmstrip with 33-1/3 RPM record

Color: Color & B&W

Sound: Sound

Description: A report to the industry on marketing techniques. Stresses the importance of planning a simple but complete program for display material. It is more important to have good steady planning than occasional short-term sensational exhibits. Examples of various types of displays are shown, together with commentaries on their effectiveness.

Metadata Source:United States Brewers Foundation Film Catalog, 1959-1960