PORTRAIT OF A MAN

Describes the life of J. C. Penney, a builder of the J. C. Penney Company, telling of his successes and his failures, his philosophy in merchandising and in human relationship, his belief in mankind, his optimism, and his faith in the opportunity for young people today. Traces the origin of the J. C. Penney Company from its humble beginning in Kemmerer, Wyoming, to its present chain of modern stores.