MARKETING IN MEXICO
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Describes the characteristics of upper, middle and lower class consumers; buying psychology; the role of the wife, husband and maid in buying practices; distribution and advertising methods and trends; and marketing strategy with a low but rising standard of living.
Complete catalog record
Source: Fairweather
Interest level: sh-c-ad
Price: $150, rent $15
Format: sd color
Catalog numbers: EFLA evaluation card No. 3646
Interest level: sh-c-ad
Price: $150, rent $15
Format: sd color
Catalog numbers: EFLA evaluation card No. 3646
Sources
- Educational film guide. Supplements (1959-62) — title, year, length, format, color, sound, description, catalog record
Record added 2026-07-06 15:47:35