Let's Keep It This Way

Duration: 11 min

Genre: Beer Retailer Education

Year Published: 1952

Creator: United States Brewers Foundation

Format: 16mm

Color: B&W

Sound: Sound

Description: As the first full motion picture of the Foundation's retailer education program, this film deals with successful tavern operation, tells of the size and importance of the brewing industry and includes shots of a modern brewery. In brief, it emphasizes that a retailer in order to be a success must handle the product carefully, maintain a friendly atmosphere in his tavern, pay strict observance to the law, and participate in community affairs.

Metadata Source:United States Brewers Foundation Film Catalog, 1959-1960