16mm Filmography
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It Happened Tomorrow

This is a corporate image film scripted and produced for Goodyear Tire and Rubber by Wilding Picture Productions. The story is told from the imaginary perspective of 2001, looking back at 1961. In 2001, company sales are lagging, and the executives pursue a quick and easy solution by plugging numbers into a machine. However, the director explains that technology simply cannot substitute for human imagination and ingenuity. He shows the executives how in 1961 human understanding and hard work were most conducive for business solutions. Factors discussed include: quality, engineering, price and sales training. This triggers the executives to pursue solutions based on people, not just numbers.
Complete catalog record
Cfa collection: Northwestern University Collection
Sponsor: Goodyear
Subjects: Industry; Automobiles; Publicity; Advertising; Business people
Places: North America > United States > Ohio > Akrowood
Language: English
Cfa elements: Distribution Print, 1,660 feet
Cfa records: https://collections.chicagofilmarchives.org/Detail/objects/19144

More in Wilding Picture Productions

  1. Blue Flame
  2. Greatest Go on Earth
  3. The Bill Snyder Story
  4. The New Paul Bunyon
  5. The Waiting Harvest
  6. The World Next Door: Sports
  7. Time of Crisis
  8. The House That Faith Built. 1949
  9. Miracle In Paradise Valley 1950
  10. Big Idea 1951
  11. Good Business. 1951
  12. Design for Learning 1952
  13. Fire Magic 1952
  14. Here’s Where You Come In. 1952
  15. Deep Roots. 1953
  16. Glamour Queen. 1953
  17. Bright New World. 1954
  18. Midstates Quartet 1954
  19. The Bill Snyder Show. 1954
  20. Broad Land, Narrow Water. 1956
  21. The View From The Mountain 1958
  22. THE SYSTEM 1960
  23. It Happened Tomorrow 1961

Sources

  1. Chicago Film Archives · record ↗ — title, year, creator, length, format, color, sound, genre, description, catalog record

Record added 2026-11-08 21:25:21