How to Make the Big No-Deposit Quart Campaign Your Own

Duration: 25 min

Genre: Beer Packaging and Merchandising

Creator: Owens-Illinois

Format: 35mm filmstrip with 33-1/3 RPM record

Color: B&W

Sound: Sound

Description: This is a description of the Owens-Illinois no-deposit quart campaign and how it can be utilized by the brewing industry. Distributors and brewers are interviewed on how they are incorporating the materials in their own programs through brochures, radio, TV tie-in ads, display material, etc. Some good ideas on point-of-purchase displays.

Metadata Source:United States Brewers Foundation Film Catalog, 1959-1960