[HENRY FONDA PROMOTES BENSON & HEDGES 100'S PRESENTS MOVIE SERIES ]

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During the late 1970s and 1980s, the Benson & Hedges tobacco (known for their 100s brand), sponsored traveling film festivals across the United States showcasing brand-new, pristine prints of cinema's all-time masterpieces (such as Citizen Kane). This was part of a larger "Benson & Hedges 100's Presents" premium lifestyle marketing campaign, which also included high-profile sponsorships of the arts and collectible promotional books like 100 Recipes from 100 of the Greatest Restaurants and Drink Recipes from 100 of the Greatest Bars. Here, actor Henry Fonda promotes the film series and explains that each classic feature will be accompanied by a short subject and a Fox Movietone newsreel from the same year as the featured movie. He also emphasizes the limited Friday-and-Saturday schedule and the whopping 100-cent admission price(!)

0:01 - Actor Henry Fonda promotes an exciting lineup of classic feature films, noting that he personally worked with many of the people involved in their production.

0:08 - The theater is going to show newly made prints of the featured films, with each program also including a short subject and a Fox Movietone Newsreel from the same year as the feature.

0:17 - Viewers are reminded that each film will be shown only twice, once on Friday and once on Saturday, with admission priced at just 100 cents.

0:31 - The announcement repeats the limited two-show schedule and encourages audiences to arrange their theater program in advance.

0:45 - The promotion concludes by again emphasizing the 100-cent admission and inviting audiences to “go to the movies.”

0:58 - Brief closing footage and music conclude the promo.