FOLLOW UP, THE

Duration: 13 min

Year Published: 1967

Creator: Small Business Administration (Department of Commerce)

Color: Color

Sound: Optical sound

Description: Illustrates the value of following up on advertisements and promotions, such as--radio commercials, soliciting customers' reactions to store layouts and point-of-sale ads, and getting business associates' opinions of ads used or planned to bring out many of the factors to consider in advertising/sales promotion follow-up.