EFFECTIVE SALESMANSHIP

Duration: 16 min

Year Published: 1959

Creator: Produced by Telecinics, Inc. Kinescopes

Format: 16mm

Color: B&W

Sound: Sound

Description: Titles are: 1. HOW TO KEEP YOUR CUSTOMERS YOURS. Illustrates techniques in the performance of the over-all sales job, concentrating on how to insure customer satisfaction and how to meet the difficulty of trouble or pressure from competition. 2. HOW TO HANDLE PRICE RESISTANCE. Shows how to master certain techniques helpful in handling price. Tells how to cultivate the attitude of never being ashamed of how much a product costs . . . but be proud of what it is worth. 3. HOW TO STOP LIMIT LEAKS. Describes how to increase sales productivity by simply having the salesman use his work-time to best advantage. By careful research and analysis he can eliminate many marginal practices and substitute instead those procedures which can save his time for selling. 4. HOW TO PACKAGE YOUR PERSONALITY. Shows those personality techniques which appeal to buyers and bring in more sales. Tells how to be sure of complete confidence when the talk is always solid with product knowledge, and backed up with business benefits. 5. HOW TO HELP YOUR CUSTOMER OVERCOME DECISION FEAR. Shows three basic techniques: (1) Giving confidence to the customer through the salesman's own belief in his product, (2) Making all of the buying benefits 'add up' to the customer's advantage, (3) Showing how these buying benefits should mean buying now

Complete Record: Source: ICR Interest level: sh-c-ad Guide: Guide Price: ea $135, rent ca $27.50 Format: sd b&w

Metadata Source:Educational film guide. Supplements (1959-62)