Don't Sell It Short

Duration: 26 min

Genre: Beer Packaging and Merchandising

Creator: Owens-Illinois

Format: 35mm filmstrip with 33-1/3 RPM record

Color: Color

Sound: Sound

Description: An interesting report to the brewing industry on the current marketing revolution, future potentials, and opportunities open to brewers and distributors in the sale of malt beverages. A booklet of the same title reviewing the highlights of this film is made available.

Metadata Source:United States Brewers Foundation Film Catalog, 1959-1960