Borden American Cheese - early 1970's

Description: Here's our first upload from our set of recently acquired commercials from TeleVideo out of NY - every single one of the commercials I've looked at so far has faded to red like this one... there are a couple where I see some yellows that are still visible but overall not much color in the 40 minutes of commercials that I've looked at so far of the 100+ commercials that we just bought. This commercial stars Elwood Binder and Elsie(!) - Elwood's talking about Borden American Cheese Slices ... individually wrapped. I Googled Elwood - it seems he passed away in 2008. Our purpose here is not to infringe on trademarks but to make commercials that normally wouldn't be seen accessible. From a 16mm print.

Transcription

i'm always binder a board and cheese grater at bourne's we blend real natural cheeses into our single slices and no artificial fortifiers or flavors we wrap each protein rich board and slice individually to seal in all the natural goodness yes siree when you buy borden single wrap slices you're getting the best there is right elsie gordon single wrap slices naturally the best

Online Copy: https://www.youtube.com/watch?v=GlQYUr1SFZE

Metadata Source:YouTube

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Record added: 2026-06-15 17:36:05