Beatrice Foods Company
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Sponsored film by Beatrice Foods showcasing companies thriving with the support of Beatrice. A representative from each company talks about their products, mission, and how Beatrice Foods supported them to explore and experiment with new marketing models and allowed them to focus on improving their weak areas of business. Features production and manufacturing scenes for food, building materials, and luggage, and montages of food being grown and harvested in fields. Most shots are quick cuts of production intermixed with a representative talking to the camera.
Credits
Gordon Weisenborn (director); Fred A. Niles Communications Centers (production company); Gordon Weisenborn (contributor); Fred A. Niles Communications Centers (contributor); Rob Orr (cinematographer); Gordon Weisenborn (editor)
Complete catalog record
Cfa collection: Jack Behrend Collection
Sponsor: Beatrice Foods Company
Subjects: Factories; Food industry; Business; Farms; Food; Agriculture
Places: North America > United States
Language: English
Shot log: 00:08 - moving car rear window POV, dust behind car, HA tractor in field harvesting crops, interior car passenger POV driver narrating, aerial TS view farmhouse and fields; 00:36 - opening credits, Beatrice Foods Co. playing over shots of corn, hay bails, sunflowers, aerial TS of fields; 01:23 - stylized montage of farmers drilling wells, bailing hay, aerials TS of fields, intercut with narrator in car and exterior aerial of car; 01:12 - narrator visits Meadow Gold Dairy, representative talks about plant processes and technologies, quick cut montage of activities inside milk processing plant; 04:39 - Savoy company in Venezuela, representative talks about plant processes and technologies, quick cut montage of activities inside candy processing plant, MS women on assembly lines; 06:01 - Martha White manufacturer of baking needs, biscuits, cakes, pies, cornmeal, grits, representative Mark Richardson walks around plant talking about plant processes, technologies, marketing; 07:04 - graphite manufacturer, Ben Miller discusses producing graphite, the material of the future, shows all the uses of their material in the following:; 07:31 - aerial MLS 757 airliner in flight, shots of photographs of airliners; 07:49 - LS space shuttle taking off; 07:55 - MLS vehicle driving on moon's surface; 07:58 - MS satellite floating towards camera, planet in center of background; 08:09 - planet filling screen while satellite moves away from camera in foreground; 08:33 - Sugar Bar Ranch, home of Jolly Rancher Candies, stylized montage of processing at the ranch, interior home collection of Western art, incorporate Western design into marketing; 09:42 - ELS Chicago skyline, ZOOM OUT interior office of Nelson Archibald of Stifle lamp manufacturers, montage of activities in plant, mostly workers hands-on in factory; 10:58 - Dave McGoldrick walks through Sampsonite luggage factory, discusses marketing, priorities; 12:05 - montage of exterior and interior factory scenes, representatives talk about the growth Beatrice Foods has allowed them in marketing and developing their products; 12:41 - interior brewery business; 12:58 - representative discusses marketing in soda factory, Canada Dry, 7up on speeding assembly lines; 13:26 - representative talks about marketing to consumer in factory with canned goods; 13:41 - LS horses grazing in field, windmill in background; 13:37 - Dick Swarzentruber of Vigortone, cattle feed supplement development, montage of farms, interior factory, lab work; 14:50 - LaChoy, discusses market saturation and growth in new markets, montage interior noodle factory, woman applying labels; 15:48 - Campofrio meat factory in Spain, went from production oriented to market oriented, montage of meat processing plant, aerial interior views and MS, TS meat on hooks, in assembly line, in freezers; 17:12 - Tropicana oranges, trains deliver oranges, MS train cars with logo, montage of processing plant with assembly lines outdoors and in factory; 18:04 - interior glass container plant, montage of interior plant, Tropicana glass containers filled with orange juice; 18:48 - Phildar French supermarket (department store), montage of goods provide, clothing, televisions, clocks, etc., TS interior warehouse from ground to very high ceiling down an aisle; 20:05-22:52 - text summary of Beatrice's business model ideals moves across screen over a montage of the featured companies and farmland, audio montage of representatives discussing benefits of working with Beatrice Foods Company, credits
Cfa elements: Answer Print, 830 feet
Cfa records: https://collections.chicagofilmarchives.org/Detail/objects/3416
Sponsor: Beatrice Foods Company
Subjects: Factories; Food industry; Business; Farms; Food; Agriculture
Places: North America > United States
Language: English
Shot log: 00:08 - moving car rear window POV, dust behind car, HA tractor in field harvesting crops, interior car passenger POV driver narrating, aerial TS view farmhouse and fields; 00:36 - opening credits, Beatrice Foods Co. playing over shots of corn, hay bails, sunflowers, aerial TS of fields; 01:23 - stylized montage of farmers drilling wells, bailing hay, aerials TS of fields, intercut with narrator in car and exterior aerial of car; 01:12 - narrator visits Meadow Gold Dairy, representative talks about plant processes and technologies, quick cut montage of activities inside milk processing plant; 04:39 - Savoy company in Venezuela, representative talks about plant processes and technologies, quick cut montage of activities inside candy processing plant, MS women on assembly lines; 06:01 - Martha White manufacturer of baking needs, biscuits, cakes, pies, cornmeal, grits, representative Mark Richardson walks around plant talking about plant processes, technologies, marketing; 07:04 - graphite manufacturer, Ben Miller discusses producing graphite, the material of the future, shows all the uses of their material in the following:; 07:31 - aerial MLS 757 airliner in flight, shots of photographs of airliners; 07:49 - LS space shuttle taking off; 07:55 - MLS vehicle driving on moon's surface; 07:58 - MS satellite floating towards camera, planet in center of background; 08:09 - planet filling screen while satellite moves away from camera in foreground; 08:33 - Sugar Bar Ranch, home of Jolly Rancher Candies, stylized montage of processing at the ranch, interior home collection of Western art, incorporate Western design into marketing; 09:42 - ELS Chicago skyline, ZOOM OUT interior office of Nelson Archibald of Stifle lamp manufacturers, montage of activities in plant, mostly workers hands-on in factory; 10:58 - Dave McGoldrick walks through Sampsonite luggage factory, discusses marketing, priorities; 12:05 - montage of exterior and interior factory scenes, representatives talk about the growth Beatrice Foods has allowed them in marketing and developing their products; 12:41 - interior brewery business; 12:58 - representative discusses marketing in soda factory, Canada Dry, 7up on speeding assembly lines; 13:26 - representative talks about marketing to consumer in factory with canned goods; 13:41 - LS horses grazing in field, windmill in background; 13:37 - Dick Swarzentruber of Vigortone, cattle feed supplement development, montage of farms, interior factory, lab work; 14:50 - LaChoy, discusses market saturation and growth in new markets, montage interior noodle factory, woman applying labels; 15:48 - Campofrio meat factory in Spain, went from production oriented to market oriented, montage of meat processing plant, aerial interior views and MS, TS meat on hooks, in assembly line, in freezers; 17:12 - Tropicana oranges, trains deliver oranges, MS train cars with logo, montage of processing plant with assembly lines outdoors and in factory; 18:04 - interior glass container plant, montage of interior plant, Tropicana glass containers filled with orange juice; 18:48 - Phildar French supermarket (department store), montage of goods provide, clothing, televisions, clocks, etc., TS interior warehouse from ground to very high ceiling down an aisle; 20:05-22:52 - text summary of Beatrice's business model ideals moves across screen over a montage of the featured companies and farmland, audio montage of representatives discussing benefits of working with Beatrice Foods Company, credits
Cfa elements: Answer Print, 830 feet
Cfa records: https://collections.chicagofilmarchives.org/Detail/objects/3416
Related films
Sources
- Chicago Film Archives · record ↗ — title, year, creator, length, format, color, sound, genre, description, credits, catalog record, video
Record added 2026-11-08 21:25:05