Allstate '76 Air Bag Association/Sterling 2/76
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An announcement by Allstate Insurance Company advocating the expansion of the air bag's manufacture and use in U.S. automobiles.
Complete catalog record
Cfa collection: Frank Koza Collection
Notes: The announcement begins with shots of wrecked cars and proceeds to show footage of test crashes involving live participants' reactions with air bags. Narration states the Department of Transportation estimates that 9,000 lives can be saved per year and half a million serious injuries can be prevented with the utilization of front seat airbags.; In the 1970s, Allstate Insurance Company became a strong advocate for air bag installation and began offering auto insurance discounts to drivers with air bags.
Sponsor: Allstate Insurance Company
Subjects: Insurance; Automobiles; Vehicles; Consumers; Consumer goods; Disasters; Safety
Language: English
Cfa elements: Print, 50 feet
Cfa records: https://collections.chicagofilmarchives.org/Detail/objects/13457
Notes: The announcement begins with shots of wrecked cars and proceeds to show footage of test crashes involving live participants' reactions with air bags. Narration states the Department of Transportation estimates that 9,000 lives can be saved per year and half a million serious injuries can be prevented with the utilization of front seat airbags.; In the 1970s, Allstate Insurance Company became a strong advocate for air bag installation and began offering auto insurance discounts to drivers with air bags.
Sponsor: Allstate Insurance Company
Subjects: Insurance; Automobiles; Vehicles; Consumers; Consumer goods; Disasters; Safety
Language: English
Cfa elements: Print, 50 feet
Cfa records: https://collections.chicagofilmarchives.org/Detail/objects/13457
Sources
- Chicago Film Archives · record ↗ — title, year, length, format, color, sound, genre, description, catalog record, video
Record added 2026-11-08 21:25:17