Alberto VO5 - Rula Lenska

Cfa collection: Frank Koza Collection
Notes: Rula Lenska promotes Alberto VO5, a hair spray that claims to provide a 14-hour hold.; Although Rula Lenska purported to be a prominent English television and theater star according to her Alberto VO5 commercials that ran in the 1970s-'80s, many U.S. television audience members were unfamiliar with her, and her popularity grew out of sheer baffled amusement. Her name created such a trend that advertising copywriter David Lewis began a Rula Lenska Fan Club (formally called the Inner Planetary Headquarters of the Universe Division of the Rula Lenska Fan Club), and clothing comedian Stanley DeSantis began manufacturing a t-shirt sporting the question, "Who the hell is Rula Lenska?"
Sponsor: Alberto VO5
Subjects: Consumer goods; Publicity; Celebrities; Hair
Language: English
Cfa elements: Print, 25 feet
Cfa records: https://collections.chicagofilmarchives.org/Detail/objects/13455