[1970s TV COMMERCIALS MCDONALD'S DACRON POLYESTER PROGRESSO SOUP KELLOG'S CEREAL]
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Year Published: 1970s
Description: Here is a group of 1970s and 1980s television commercials. It includes a number of defunct and existing companies including: Ship’n Shore, McDonalds and Yoplait Yogurt. Squire Fridell appears as McDonald’s Ronald McDonald and Herb Vigran as the Kellogg Graham Cracko’s Cereal Milkman. These commercials highlight various marketing techniques, targeting the ever busier lifestyle trends of the 70’s and 80’s. Many of these commercials were produced by J. Walter Thompson advertising, founded in 1864. JWT became one of the most influential agencies pioneering various aspects of advertisement including print, radio, television, trademark and brand management, market research and demographic lifestyle trends. 00:00 Mobil 1 and the 1980’s Lake Placid Winter Olympics flashing highlights of Olympic’s past including 1928 St. Moritz, Switzerland (:11), 1952 Helskini (:14) and 1966 Montreal (:17). K-Tel sells Fun Ski’s (:53). K-Tel crossed various industries including music and kitchen gadgets. AC&R’s logo appears (1:30); a New York based advertising company founded in the 1960’s. The Ship’n Shore store follows (1:35). Ship’n Shore’s history in fashion began in 1916 under the name ‘Susquehanna Waist Company’ by Samuel Netsky. The brand became ‘Ship’n Shore’ in 1939. By the 1970’s they achieved iconic status. General Mills purchased Ship’n Shore in 1977. Progresso Soup’s focus was on homemade taste and authenticity with the “Make it Progresso or Make it Yourself” slogan (2:41). Top Job Liquid Cleaner (3:07) was a Proctor and Gamble product. Top Job would merge with Mr. Clean as part of a consolidation strategy. Oglivy & Mather’s logo (4:21); a New York based British advertising agency founded in 1850 by Edmund Mather. Mather merged with Oglivy; founded in 1948 by David Oglivy. The pair have since separated. Squire Fridell (6:21) stars alongside Hamburglar, Grimace and Mayor McCheese. Ronald McDonald’s character first aired on television in 1963. Fantasy World friends appeared in 1971. A Toro Company ad (7:14) shows snowblowers clearing Main Street (7:32) following the April 1984 blizzard in Red Lodge, Montana. Hand written script reads Tri-Ominos prior to the Du Rona logo indicating this was likely an early commercial cut (7:34). Pressman Toy Corp. produced Tri-Omino’s in 1965 (7:47). Pressman, founded 1922, still sells toys today as part of Goliath Games. Herb Vigran stars as Kellogg’s “George the Milkman” for a Graham Cracko’s commercial (11:30). Midas (12:17) ad’s featured the “Midas-ize that car” tag line (12:31). Jovan launched Man and Woman cologne (13:57) in 1976. Squire Fridell reappears as the friendliest MC in Town (14:29). Barrelhead Root Beer (16:49) was originally manufactured by Dr. Pepper and Snapple Group. Ice in the commercial was symbolic of Barrelhead’s strong flavor (16:57). Vanity Fair; now part of Kimberly Clark, boasts the softest toilet paper (18:37). The 1970’s saw the rise of premium toilet paper. Lanier Business Products advertise the Action Line and Dictation Machine (19:06). Cascade detergent (20:34) was a spin off of Tide laundry detergent marketed by Proctor and Gamble. Bergman Film Associates Inc (22:16) precedes Doyle Dane Bernbach Inc (23:04), founded in 1949. Dupont sells Dacron (24:00), the first commercially marketed polyester fiber introduced in the form of men’s suits in 1951. Van de Kamps sells fish sticks (24:40). The LA company began as a chip stand expanding into a restaurant chain specializing in batter fried halibut. Mrs. Grass’s Homemade Soup Starter package mix follows (25:22). An early Yoplait ad highlights their French heritage (26:02). Hoppity Balls, initially a European toy, was first marketed in the US by the Sun Company (27:14). JWT’s logo (28:05) precedes Kodak Film (28:13) and the 1977 release “Savage Surrender” by Natasha Peters (29:15) offered by Ace Books.
Transcription
[Music] the 1928 Olympics the US has a winner 1952 we do it again 1976 history repeats itself 1980 Lake plid the US has another winner mobile one mobile one helps get you started even at 35 below and no one beats [Music] that introducing Kel's fantastic fun skis race downhill organize jumping competitions do your own tricks with fun skis you don't have to be an expert fun skis adjust to fit almost any size shoe or boot the non-slip tread keeps feet from Shifting the special edges help prevent slipping Kel funkis $4.99 companion ktel ski poles $3.99 sold separately Cree to sh ship and Shore the next shirt you wear should be super rich super lustrous super luxurious the next shirt you wear should be ship and Shore luxel decron polyester ship and Shore for your kind of feeling your way of looking pretty terrific [Music] Harriet Hop's old-fashioned Lett soup tastes like it simmers all day what's your trick Harriet trick cesso Keith Wayne's delicious hearty casserole start with only the plumpest me eest beans tell us how you do it Keith how with Progresso Progresso means fine Italian food made the good oldfashioned way can you say new top jobs now tougher to tackle tough touch-up jobs new top jobs now tougher to tackle to tackle tough touch-up tough touchup jobs top jobs great in the bucket but I need a cleaner straight from the bottle for this dried on food top jobs improved tougher for full strength jobs try new tougher top Job full strength against old top job new top job cleans it off much better new top jobs now tougher to tackle tough touch-up jobs I got it [Music] snowy 2 plus 21 30 second we're going to tell you something you're going to find hard to believe it takes this 40 o box of Clorox 2 and this 40 oz box and this much of another over 87 o to bleach as many washes as effectively as this 40 oz box of snow if you don't believe it send us a card saying I don't believe it along with your name and address and we'll send you the test results to prove it in the meantime remember a little snowy bleaches like a lot of Clorox [Music] too when you've been through a lot Nationwide claims Nationwide is on your side hey fresh perked coffee you didn't I didn't didn't it's Maxim truth fresh perked coffee you didn't I didn't you didn't it's Maxim Maxim freeze-dried coffee has a rich ground Aroma and Rich taste so close to Fresh perked coffee they'll think you did when you didn't oh you remembered our anniversary and you made fresh Perk coffee I didn't it's Maxum snowy 2 plus 2 1 3 second we're going to tell you something you're going to find hard to believe it takes this 40 oz box of Clorox 2 and this 40 oz box and this much of another over 87 o to bleach as many washes as effectively as this 40 o box of snowing if you don't believe it send us a c saying I don't believe it along with your name and address and we'll send you the test results to prove it in the meantime remember a little snowy bleaches like a lot of Clorox too who is the MC friendliest fellow in town who's onic favorite hamburger clown i' got be a big one playing in the surface Sun planning on a day of fun Ronald Ronald McDonald so after a day in the sun they're off to a place it's great fun like Ronald and his friends a laughter never seem to win Ronald Ronald McDonald when the Winter's worst blizzard hit Red Lodge Montana three Toros took it on a 14in a 20in and electric start [Music] 20 what hit Red Lodge three Toro snow Masters help clear away haven't you done without a Toro long enough [Music] this commercial is for game lovers only this is Domino's this is the new exciting triomino by prman the exciting three-sided omino game for all game lovers triominos has strategy bonus points penalty scoring fun excitement Tri has everything for the game lover play triomino you'll love triomino we tried it we liked it triominos and Deluxe triominos by prman Weight Watchers frozen meals present fancy Italian ziti macaroni canalone Florentine eggplant Parmesan lasagna and since our fancy Italian meals have no fillers or artificial ingredients to hide Weight Watchers gives you the details in nice plain English right up front stay in the pink reach for Weight Watchers Frozen Italian meals in the bright pink packages and B atio why you buy that dishwashing liqu because of the price it's too what kind of a buy would you say it is I think it's a good buy is it a better buy than Ivory liquid oh yeah okay here's a half Penny's worth of each which one would wash more this my brand let's go to the back and wash some dishes we'll see our tests show mild Ivory liquid can be cheaper to use than an average bargain brand Mr Ho how are your SS all now they're pretty well gone compare the hers let's Loop some up and compare okay so what is the final result she's able to wash more dishes now what do you think of these prices it it cannot be used as a guide for shoing what are you telling me then that you're going to get a better buy with the ivory liquids you're getting P more for your money how do you know that cuz I had thought how do you feel about learning that I'm amazed I'm really happy do you still want to keep the bargain bre I think I'd rather have the ivory it's one of those days low back pain feels like all your muscles are one big knot of pain that's when you need heat Heat's exclusive formula brings fast relief for low back pain just brush on heat in seconds you feel a surge of warmth a flood of heat relieving that knot of pain so muscles feel better fast your back moves more freely for hours liquid heat or heat spray fast relief for low back pain heat something good has come to town George the Milkman brings it round morning what's happening George I'll tell you Kellogg's graham craco cereal graham crackers graham crackos like graham crackers with little OES so the milk flows through for graham cracker and milk taste in every bite H quy yep like graham crackers made for milk your youngans will love them too will it slow them down long enough to eat fortified to be part of a good breakfast [Music] I deze that car why put up with a noisy Muffler I decize it Mize that car Mize your car and you'll never buy a muffler for it again because ad mindus if anything ever goes wrong we'll replace the muffler free for as long as you own your americanmade C noisy Muffler don't compromise my size toast boot 30 RIS make it take two when salty slush gets deep do you have to get your feet soaked spoil your shoes not any longer now there's a different kind of totes they're feather light fold to take along with rugged anti-skid soles and they've got zippers so they're on and off in a breeze yes totes with the zipper they look so much like leather boots it's hard to believe they're rubber tot zipper Town boots a great gift I really like him man by Javan After Shave cologne woman by Javan cologne concentrate a generation of fragrances unlike any other see for yourself who's the MC friendliest in town who's favorite hamburger clown who can always make a smile who does everything with style ronal rald who's caught up in the fun Ronald he's the one who's really out of sight who knows where to get a bite ronal ronal McDonald make it a ship andore evening where Kiana over Kiana make it a ship andore evening wear Kiana luxurious and long make it a ship andore even go all out in Kiana for your kind of feeling your way of looking sensuous night after night after [Music] night if you've reached the age when you need a moisturizer for your face you probably need a moisturizer for your hair too and this is it V5 conditioning hairdressing with five conditioners to revive dry dull listless hair Just a Touch Works to restore and maintain your hair's natural moisture balance V5 leaves hair shining soft manageable Supple in just seconds V5 conditioning hairdressing the moisturizer for dry hair [Music] one thing leads to another like root beer and Ice barrelhead brought them together because barrelhead is good oldfashioned root be beer with a rich foamy head that stands up TI barrel head root beer regular or sugar-free enjoy an icy mugful and don't spare the ice if you're taking one of these cold medicines how does it score on all these cold miseries are there ingredients for sinus congestion aches sneezing fever time capsules help relieve two so does aspirin but Dr stand tablets help relieve all four twice as many you'd have to take both capsules and aspirin to get all the kinds of relief you get in dristan alone dristan tablets helps relieve all four Cold's miseries I love soft things in my bathroom I love lying in a soft bubble bath I love drying myself with a soft towel and slipping into a soft robe but one of the softest things in my bathroom is my bathroom tissue Vanity Fair Vanity Fair is two ply strong two ply absorbent and it's the only bathroom tissue with lanoline for extra softness Vanity Fair even the name is soft this is the face of the enemy the one you fight every day at work time this is the weapon that can help you win the battle the laner Action Line it's an executive communication system that is a dictating machine an intercom to your secretary and a 24-hour phone in message center win the battle against time with the lineer Action Line well I finally did it I got myself a sailboat and I used my house to do it see with an hfc homeowner loan you can use the money for whatever you want as long as you qualify well as you can see I qualified for the sailboat membership in The Yacht Club sailing lessons for me and for my wife you're doing fine dear hfc people use our money to get the most out of life a month before my wedding my mom gave me some good advice well I just had to speak up my fiance and some friends were due for dinner mom came early to help and found spots on my glasses how embarrassing oh Cheryl maybe we better not put these on the table we had to quickly redo them she must have seen how upset I was though cuz then she said Cheryl I think you ought to try Cascade I've used some other detergents but not anymore with Cascade I don't get spot problems if you have spot problems you really should try Cascade because cascade's cheating action fights drops that spot leaves dishes and glasses virtually spotless beautifully clear I changed a Cascade and ever since I've had great looking glasses cascade's kind of a peace of mind thing to me I know it'll work for virtually spotless dishes nothing can beat Cascade mom was right there isn't anything better when the weather is really bad do you have to get your legs wet and your shoes soak here's the answer totes high top stretch boot slim and slender totes keep you dry in rain snow and slush and these totes have zippers so they zip on smoothly easily right over your shoes tote zipper high tops soft lightweight natural rubber you'll love them your body knows the difference between these pain relievers and adult strength anisin for pain other than headache anisin reduces the inflammation that often comes with pain these do not specifically inflammation of tooth extraction muscle strain back ache or if your doctor diagnosis tendinitis neuritis anisin reduces that inflammation as anisin relieves pain fast these do not take adult strength Anison there's no better way to hit the road than with American Tourist or luggage [Music] three in one oil the silencer here it comes today's dayron from DuPont in slacks that are a natural for the way you live today slacks with a natural look and feel and all the performance of dayron polyester in Friendly easy care Fabrics that fight wrinkles and keep their press look for the tag that tells you you're wearing slacks made with today's dayron from DuPont look for slacks made with today's dayron at fine stores near you this is Vandy Camp's frozen fish dipped in batter it's a good way to get your family to eat fish because you don't have to be a fish eater to enjoy it even when it's baking there's no fish smell just a sweet Aroma from the whole egg batter and inside this crispy batter is a big portion of white tender fish the kind that doesn't taste fishy between the sweet batter and the fresh tasting fish we think Vamps is the fish your family might eat even if they don't like fish Mr pots meet my boys uh they want homemade soup for dinner well here is everything you need except for meat new soup starter can't make much well sure can just add fresh meat soup starter's got vegetables stock and Seasonings simmer 90 minutes makes two quarts of homemade soup how about joining us tonight for homemade soup new soup starter everything for homemade soup except the meat the yogurt of France is called yop play some Americans don't know about it yet but what happens when Americans get their first taste of yl they'll think it's different it's creamy smooth all natural yogurt with real fruit it's just amazing what happens when a real American gets a little taste of French culture see you play yogurt get a little taste of up and down and all around about to wait a the day is having a ball on a Spider-Man hop nothing to it all you do is hop a little jump a little having a ball on a Spider-Man hop it's fun pretending you and Spider-Man are bouncing out crime or just bouncing it up with Hoppity Mickey Mouse Hoppity horse or good old hoppity hop inflation required the Spider-Man hop and other Hoppity balls are each sold separately it's great fun from Sun let's have dinner at McDonald's [Music] McDonald you you're the one you make the world ay some of the best reasons for having dinner at McDonald's are the little ones they deserve a break tonight why I'm going to McDonald really Y at McDonald's we do it all for you uh down the hall to your left oh thank every life has a moment that's more special than any other hi oh he's beautiful here's your son you won't break back upou I want to take a picture didn't have time to get you anything I wouldn't say that shouldn't you trust A Moment Like This to Kodak film out of the age of Napoleon emerges The Saga of a woman's turbulent search for true love taking her across three continents Savage surrender is the moving story of a well-bred woman losing her innocence in a world scarred by slavery and brutality Savage surrender the explosive story of passion and Intrigue love and romance Savage surrender new from Ace books don't miss it variety show 30 from Weight Watchers frozen meals the tastiest variety show in town beef steak with carrots chicken Creole Greenland turbo ve par parmesan and no fillers or empty calories so all 23 Weight Watchers meals put their nutritional information right up front nice and big stay in the pink reach for all the bright pink packages in the Weight Watchers variety show now playing in your groceries freezer
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Record added: 2026-06-18 12:57:37